In day two of my daughter’s school’s science trip to Jekyll Island, I learned how to seine, which is another way to say fish off the shore with a long net. The weather was perfect, the water freezing, and the waders very appropriate. As part of the equipment team (aka … Keep reading >>>
EDS ran a Superbowl commercial about herding cats. UPS made a commercial with a song about logistics. These two large corporations have built multi-billion dollar businesses around the expertise of logistics. But isn’t every business in the business of logistics? Here are a few examples.
- In a software company,
I’m in the content marketing business, so that’s generally the subject that ensues when someone asks me what I’m up to these days. When someone asks me what that means, I break it down into two parts: I create content strategy and I create content.
What kind of content? Blogs. … Keep reading >>>
Before you start planning and executing a digital marketing strategy, you need to make sure that you have your branding strategy buttoned up first. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the … Keep reading >>>
Part of General Assembly‘s Launch Week was a pitch-off they called the “Atlanta Startup Battle” tonight before the official launch party. There were six startups who pitched. Attendees chose the crowd favorite and the startups themselves had to work their social media networks to win the digital favorite. Here’s … Keep reading >>>
With only two sessions remaining before our Final Presentations in the Digital Marketing class at General Assembly, tonight we’ll be doing a rapid fire three hour review of the last 9 weeks. The final projects that the 18 future marketers have to complete consist of a full digital marketing strategy … Keep reading >>>
|Image courtesy of General Assembly|
This Thursday, as part of General Assembly’s Launch Week in Ponce City Market, I’ll be leading Pitch Camp from 11am – 1pm. I’m looking forward to leading this session, because to most people, having a structure to a pitch is a new concept. Sometimes, … Keep reading >>>
I just returned from an overnight hiking/camping outing with my son’s Boy Scout Troop to somewhere in NE Alabama. Yesterday, everything was great: weather, timing, hike in, lunch on the trail. Then it started raining, and hasn’t stopped. The last hike we did was Blood Mountain on January 3, when … Keep reading >>>