You probably read David Cummings post from a few days ago, Entrepreneurs with the Killer Instinct, in which he asks, what “near death experiences or crazy things you had to do to make it succeed?” That post gave me pause to recall my “near death experience” in … Keep reading >>>
Pitch Practice celebrated a fun success story again today as one of my former General Assembly Digital Marketing students at General Assembly delivered a knock ’em dead pitch for his new digital marketing agency. Thanks to our official sponsor, TenRocket, and our eternal sponsor, Atlanta Tech Village, and … Keep reading >>>
I had a great discussion this morning with a very experienced entrepreneur about branding. Specifically, we discussed the 5 dimensions of a brand, which are:
The main thrust of the discussion was the recent bad press about Amazon’s “toxic” work culture, which came immediately on … Keep reading >>>
During the first night of the Digital Marketing (#DGM4) class at General Assembly Tuesday night, we went down a number of really great rabbit trails. I encourage such Q&A because it really adds to the class and enables us to apply learning to the students’ … Keep reading >>>
It’s like PB&J. Or a bagel and schmear. Or popcorn and butter.
My love affair with food aside, content and high-quality complementary photos and graphics are the perfect match.
There’s a reason you can’t have content without an image.
It’s the … Keep reading >>>
I met with a startup entrepreneur earlier this week. Our discussion covered many topics, but we lingered on one in particular: how he hired employee number 4, a manager. “We got 99 resumes for this position.” That sparked my interest, so I asked what his process was for getting from … Keep reading >>>