The DGM Camp Core Values

values_why

You can’t engage in digital marketing until you establish your brand. You can’t establish your brand until you articulate your core values. When you articulate your values – aka what you believe – you will attract people who believe what you believe, and those people are more likely to do … Keep reading >>>

An explainer video for DGM Camp

DGM Camp is all about educating marketers, or those who want to become marketers, in the foundations of marketing technology. To that end, we’ve created a simple, raw video that provides an accurate understanding of exactly what DGM Campers will be learning, and how the 5-day class will be organized.… Keep reading >>>

What is "MarTech"?

A solid definition of “martech” from marketingland.com is as follows:

Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based.

I have no issues with this definition; however, for purposes of DGM Camp, … Keep reading >>>