On the heels of the MarTech 2016 conference, at which Scott Brinker rolled out his latest version of “The Marketing Technology Landscape” featuring more than 3,700 martech solutions, we ask the question, “Where do you start on your career in marketing technology?” Before we answer that, I’ll also … Keep reading >>>
Learning technology is hard. It’s even harder when the subject being taught (martech) is something of a moving target and the technology is changing literally every day. Earlier today, we published the core values behind DGM Camp. Here’s the TL;DR version:
- Encourage – everyone needs that firm, kind nudge
You can’t engage in digital marketing until you establish your brand. You can’t establish your brand until you articulate your core values. When you articulate your values – aka what you believe – you will attract people who believe what you believe, and those people are more likely to do … Keep reading >>>
There’s a great conference going on in SFO this week that I am sorry to miss. MarTech happens every year about this time, and every year, Scott Brinker brings an updated view of the marketing technology landscape. That’s a fancy way of saying “here’s all the 2,000+ companies, product types, … Keep reading >>>
Thirteen entrepreneurs attended yesterday’s session of Pitch Practice, and most attendees were brand new attendees. Thank you to everyone who came in after StartupChowdown and pitched, learned, and networked. Thanks also to Atlanta Tech Village for providing the space and tons o’ promotional support, and TenRocket for sponsoring and promoting … Keep reading >>>
As we have established, marketing technology, or “MarTech”, is the intersection of marketing and technology. Digital marketing is by definition technology that runs marketing. Therefore, the job of the marketing technologist is to implement the technology that builds out any specific marketing funnel.
The … Keep reading >>>
DGM Camp is all about educating marketers, or those who want to become marketers, in the foundations of marketing technology. To that end, we’ve created a simple, raw video that provides an accurate understanding of exactly what DGM Campers will be learning, and how the 5-day class will be organized.… Keep reading >>>
A solid definition of “martech” from marketingland.com is as follows:
Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based.
I have no issues with this definition; however, for purposes of DGM Camp, … Keep reading >>>