Digital Marketing 101: Glossary of Digital Marketing Terms

This post originally published on the General Assembly Digital Marketing Blog.
digital-marketing-glossary

1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or … Keep reading >>>

Digital Marketing 101: Creating Your Digital Marketing Calendar

This post originally published on the General Assembly Digital Marketing Blog.
digital-marketing-calendar

This post is part of our Digital Marketing 101 series. Sign up to get the full series!

Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how … Keep reading >>>

Digital Marketing 101: Understanding the Digital Marketing Funnel

This post originally published on the General Assembly Digital Marketing Blog.

marketing funnel image

When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. … Keep reading >>>

Digital Marketing 101: Measuring Your Digital Marketing Efforts

This post originally appeared on the General Assembly Digital Marketing Blog.

Intro-To-Ecommerce-Successful-Strategies-for-Digital-Marketing

“You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, … Keep reading >>>