Digital Marketing 101: Glossary of Digital Marketing Terms

This post originally published on the General Assembly Digital Marketing Blog.
digital-marketing-glossary

1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or … Keep reading >>>

Digital Marketing 101: Understanding the Digital Marketing Funnel

This post originally published on the General Assembly Digital Marketing Blog.

marketing funnel image

When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. … Keep reading >>>