When I use the phrase “content marketing”, most people I’m talking to nod their heads and agree that it’s a necessity for any business, especially a startup or a small business without a huge marketing budget. But when we dig deeper, I find that many people still lack a good … Keep reading >>>
1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or … Keep reading >>>
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When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. … Keep reading >>>
This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering … Keep reading >>>
In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing … Keep reading >>>
“You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, … Keep reading >>>
Before you start planning and executing a digital marketing strategy, you need to make sure that you have your branding strategy buttoned up first. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the … Keep reading >>>