One of the most frustrating things about blogging – or writing in general – is coming up with new and fresh topics. You may call it “writer’s block,” and everyone who is even somewhat engaged in creating written content has run into writer’s block at least once.
Well, no more for those of us who blog for our brand! Here are a dozen different ways to help you establish regular topics that you can count on for keeping your blog fresh, relevant, and compelling to your readers.
For more on starting a blog for your brand, check out the first post from this series.
Often, taking things back to their most simple form can help regenerate the original purpose of starting a blog in the first place. When all else fails, refer to your original goals for your blog, and start there.
Always, always, always try to empathize with your audience, your readers, those who are interacting with your brand. What are they saying? You may find that a reader comment is easily translated into a full blog post.
Consider everything your company is doing right now – all the projects everyone is working on or just completed. Now ask yourself, what do our customers, users, channel, or fans need to know? Tell them!
For inspiration for content, style, topics, and ideas. Following blogs in your market space also helps you keep tabs your competitors, customers, and the market itself.
What is your company doing in your community? There’s no better way to gain genuine goodwill and press than organizing a company outreach into your community.
Every success should be touted from the rooftops as well as the company blog. Did your company raise some money, win a new customer (get permission), do well in a market survey, win an award? Every company success should be a blog post.
The beauty of the 300-500 word SEO optimization is that you can stretch your content over a series of blog posts.
Not only because it’s a new feature, but because it’s an opportunity for you to teach your users and/or customers how to use the new feature and why the feature was added.
Sometimes, when a team member leaves, it’s a blog post, too, as you fondly remember the team member’s contributions and wish them well in their new adventure.
Some of the above points may also serve as “news”, but actual news that used to be traditionally shared in a press release should be on the blog immediately after the press release, or, some might argue, instead of the press release.
Detailing your company’s history is a great way to share your humble beginnings, your culture, your team, and generally why your users and customers have stuck with you for all this time.
This is a great way to maintain a long series of blog posts, and using video and great images really adds to these posts. Also, your sales and support teams can (and should) refer to these posts for their direct contact with customers.
Answering FAQs is a great way to address your customer’s needs, and for your team members to shine in their deep technical knowledge of your offering or the dynamics of your market.
That’s a baker’s dozen ways for you to avoid blogger block, and keep your blog’s content new, fresh, compelling, and relevant to your company culture and your audience.