atb-logo-fall-2016-redThank you for your support of Atlanta Tech Blogs these last two-and-a-half years! You’ve faithfully subscribed, unsubscribed, shared, opened, read, clicked, and deleted our Daily Digest faithfully for at least some of that time. A daily email can be powerful.

And annoying. We get it. Your inbox is full! Subscriptions for our Daily Digest grew for a long time, but then totally stalled. Time for a change.

In the spirit of experimentation, which has always been the driver behind Atlanta Tech Blogs, here we go again. We’re ditching the Daily Digest, and offering up a weekly email. More about that below. (or TL;DR and subscribe here)

Recent Statistics

But first, some stats that we blame completely on you, our audience. Trust me, this is a good thing, because you’re awesome.

    • 324 impressions
    • 1.28% impression rate
    • .11% retweet rate
    • .22% like rate
    • .14% click rate

When you blog or share an article or other content on atlantatechblogs.com, we immediately and automatically post it to Twitter, Facebook, and Linkedin. Then, we re-post it to Twitter four (4) additional times over the next 7 days, and all the same stats above apply to every post of your content. Sweet, huh?

What’s working? What’s not?

screen-shot-2016-12-14-at-8-58-24-amAll this is to say that our social media strategy was, is, and has been working, but our daily email strategy, not so much, despite really good open/read and click rates. You don’t keep doing the same thing over and over and expect different results. That’s the definition of insanity. And, since we’re not insane, we’re changing things up a bit.

Starting in January, we will begin offering a weekly email. That email – as we envision it today, knowing it could certainly change – will contain the “Top 10” posts from the previous 7 days, as measured by social engagement. In other words, the content that you submit that gets the most engagement on Twitter (and eventually Facebook & LinkedIn) will be highlighted in a simple, but beautiful Mailchimp email.

Thank you again for your support. We want Atlanta Tech Blogs to be one more great way that we can all help make Atlanta a top 5 tech startup city.

 

What do you think?