Continuing from yesterday’s post that outlined a structure for creating a content marketing strategy, plan, and process, you start with your main content. In yesterday’s post, we refer to that piece of content as the “sun” in your content marketing solar system. All the energy comes from this content. … Keep reading >>>
Which should take priority with the startup CEO: The team or the cash? In various discussions and blogs and forums, I see two different answers. I can see arguments for either or both. However, if you are a startup CEO, you have to choose daily – maybe even hourly – … Keep reading >>>
Einstein was the Pitch Master!
Einstein said, “If you cannot explain it simply, you don’t understand it well enough.” What an amazing application for anyone pitching anything. Brevity is king, and when it comes … Keep reading >>>