What to name your Blog

Teaching digital marketing, WordPress, DGM Camp, and other related classes, and operating Atlanta Tech Blogs gives me the opportunity to talk to a lot of people about a lot of things. One of those things that comes up more often than most is this question about a blog:

What should we call our blog?

I always give the same answer: Name your blog “Blog”. Insert blank stare here. I get that a lot. Here’s what I mean. You can “title” your blog anything you want. In fact, consider it your brand’s publication, so whatever you title it should be consistent with your brand and your brand’s core values.

ATV refers to their blog as "BLOG"For example, Atlanta Tech Village calls their blog “Buzz“. That’s the name, the brand, of their blog. However, when you navigate the ATV website to find the blog, you don’t see “Buzz”, because you wouldn’t know what “Buzz” was supposed to be unless you’d been told what it was. Instead, you see “Blog”. In other words, name or title your blog whatever you want, but display the link to your blog as “Blog.”

Also, unless you do not want people to read your blog, “Blog” should appear in your site’s main navigation, wherever that might be.

That’s the non-technical, branding part of what you call your blog. For the technical / SEO part, you have a choice. Both of the following formats will work, functionally speaking:

  • http://blog.yourdomain.com/
  • http://www.yourdomain.com/blog/

However, while both will function for your audience’s navigation, aka user experience, these two formats are very different when it comes to search engine optimization (SEO). The first option is a subdomain. The second option is a subdirectory. What’s the difference? Google sees these two options differently, and since Google owns the internet as far as search is concerned, that can mean the difference between getting found because of your content or not being found because of your content. Here’s the simple difference:

  • Google sees blog.yourdomain.com and yourdomain.com as two different properties.
  • Google sees yourdomain.com and yourdomain.com/blog as the same property.

For SEO, Google’s top ranking factor is content: new, fresh, consistent, regular content. That’s what your blog is, can be, and should be. So if you post to your blog every week or more often, that’s what google loves; however, if you’re blogging at blog.yourdomain.com, all that SEO energy is going to a different property in the eyes of Google.

The technical setup of your blog is your choice. There’s no requirement that says you have to do it one way or the other. If one of your goals for your blog is SEO juice, then format it as website.com/blog/ update it regularly, and enjoy the SEO rewards.

What do you think?