Pitch Practice 01-24-2014

Bell Street Burritos couldn’t slow us down. We pitched, we learned, and we networked.  If you’re a startup, you should always be pitching your business, so #practiceyourpitch! Here’s who pitched and what we learned.

  • Matthew James – Mobile Shopping Solutions – app & mobile web site that geo-locates every item on a shopper’s shopping list exactly in the store, aimed at the 2 billion retail shoppers who use smartphones today. Users would pay $5/month for the service, unlimited uses.
  • Chris Turner – FrankEinstein (formerly whiteboard and then formerly MOOP) global collaboration on individual projects, now called “challenges”, hosted or started by celebrities or big brands. Users accept a challenge, like designing LeBron’s game day shoes. Because education is about consumption rather than engagement or making things.
  • Barak Weinisman- CaseSpace – Sharepoint application focused on improving how teams & organizations work. Instead of skimming through all your stuff, it’s like a dropbox for every project, but a “smartbox”, that organizes the materials so everyone can find what they need faster; TAG best practices, content, so next time they work on a similar topic, they start from an educated box.  For enterprise customers. Think “Dropbox + Basecamp”. $30/user/month, minimum of 50 users.
  • Sam – Dejavu – commentary on reality shows in which “Dejavu” watches a TV show and gives his commentary in an over the top character.  Sam’s YouTube channel is here.
  • Scott Chandler – coverd – Use this mobile app to pay the cover charge of your favorite college bar before you go, putting you on the “A list” before you ever get to the bar. Bar owners collect hundreds of cover charges in advance before the night even begins, and remove the risk of collecting thousands of dollars in cash at the door.
  • Erez Weinstein – CheckoutTXT – sell a lot of stuff to the masses in an online event, like buying a shirt at the Superbowl. Buy via text, and we ship the item to your home. Inventory, cashiers, lines.

What we learned today:

  • 3 minutes is too long for a video demo
  • Pick your pitch – product or investor – and don’t mix them. Don’t give a product pitch to a group of investors.
  • Getting paying customers (aka traction) before you seek investors is a good idea.
  • Facebook’s T&Cs require users to be 13 years old, but kids under 13 just click and say they are 13.
  • If the group or audience doesn’t get what you’re pitching in a minute or more, you really need to #practiceyourpitch
  • Brevity is better. That’s why we start with a 30 second pitch. Forcing yourself to thoroughly explain the value of your product or service in 30 seconds builds the discipline to prevent you from blathering on and on. Learn to say it quickly. That takes…practice.

The next Pitch Practice is Friday January 31 at 1pm at Atlanta Tech Village conference room 500-1. Follow us on Twitter.

What do you think?