On Monday, we opened the 5th cohort of Digital Marketing at General Assembly with 15 great new students. On the first night of every new course, I take extra time … Keep reading >>>
We’re halfway through the Digital Marketing class here at General Assembly. One of the biggest challenges in the class is tackling Google Analytics, which is a big, hairy, complex beast of a tool that can either overwhelm you or totally guide you.
If you are or aspire to … Keep reading >>>
I love analytics. Early on in my career, I got a huge boost because I was the only one who could make an Excel spreadsheet sing. That became a very fun and lucrative skill to have. Today, analytics are everywhere because everything is connected and data is streaming from every … Keep reading >>>