Google Analytics Certification Training Dec 11 at General Assembly

On Monday, we opened the 5th cohort of Digital Marketing at General Assembly with 15 great new students. On the first night of every new course, I take extra time … Keep reading >>>

Three Marketing Analytics Tools You Should Already Be Using

If you’re reading this post, you are most likely in or preparing to get into digital marketing. In the world of digital marketing, it’s all about the numbers. We conduct experiments, and measure them against our goals using the metrics and analytics tools that … Keep reading >>>