Day one, we built our web property, configured all the plugins, and connected to Google Analytics and Mailchimp. On Day 2, we learned how to track all the traffic to and through the web property using Google Analytics. Day 3 is content day! The entire day is going … Keep reading >>>
The last time the Director of Marketing at SalesLoft spoke at our Digital Marketing class, she raised the roof on scaling the SalesLoft content marketing machine. Again this time, Tami did not disappoint. As she prepares for SalesLoft’s annual #RainMaker2016 conference, Tami shared some great startup stories from her … Keep reading >>>
How is your content marketing strategy going? If you’re blowing the doors off with tons of new content every week and thousands of inbound leads, read no further. But if your attempts at lots of content have resulted in lots of … Keep reading >>>
But in the past couple of years, content marketing has turned down a dark path.
We’re now producing gobs of articles and podcasts and social posts that … Keep reading >>>
It is my business to help entrepreneurs and small businesses tell their stories. Telling your story with great, compelling, consistent content builds trust among your audience, and helps them know that you have a solution to the problems they face every day. Most entrepreneurs don’t think they can tell their … Keep reading >>>
Continuing with yesterday’s post, which gave five more reasons that every startup really needs to tell its story, it’s easy to understand how many startups simply don’t know where to start telling their stories. Many times I speak with entrepreneurs about blogging and they end up at a point … Keep reading >>>
There are not many days that I don’t have the conversation with an entrepreneur or small business owner about “telling your story”. It’s incredibly important these days to maintain a constant flow of communications out from your HQ to your target audience. Here are 5 reasons that your outflow of … Keep reading >>>