What I’m explaining here are two ways to require email before the user downloads a PDF (or other asset). A while, I began sharing the presentation decks from my digital classes at General Assembly via this website. In each case, I used a different method of “hiding” a PDF file … Keep reading >>>
An NPS of 71 pretty much says it all: content day rocked. Several DGM Campers said this day was the best day by far. I agree. It was a fantastic day, and I learned just as much as anyone else.
We began with a 90 minute lesson on blogging. … Keep reading >>>
The last time the Director of Marketing at SalesLoft spoke at our Digital Marketing class, she raised the roof on scaling the SalesLoft content marketing machine. Again this time, Tami did not disappoint. As she prepares for SalesLoft’s annual #RainMaker2016 conference, Tami shared some great startup stories from her … Keep reading >>>
How is your content marketing strategy going? If you’re blowing the doors off with tons of new content every week and thousands of inbound leads, read no further. But if your attempts at lots of content have resulted in lots of … Keep reading >>>
But in the past couple of years, content marketing has turned down a dark path.
We’re now producing gobs of articles and podcasts and social posts that … Keep reading >>>