Where do I even start? What an amazing week! I’ve already written recaps of Monday, Tuesday, Wednesday, and Thursday, so I’ll cover Friday here, and also do a post-mortem and a look ahead to DGM Camp 2.
Whew, boy, I dreaded this day for a while. Google Adwords, Facebook Ads, Twitter Ads. The latter two I don’t mind so much, and in fact have had success with both Facebook and Twitter Ads, but starting off the day walking a group of students through their first Adwords experience … Keep reading >>>
An NPS of 71 pretty much says it all: content day rocked. Several DGM Campers said this day was the best day by far. I agree. It was a fantastic day, and I learned just as much as anyone else.
We began with a 90 minute lesson on blogging. … Keep reading >>>
This second day of DGM Camp was solid, as we delivered the Google Analytics Certification Training Class that we normally deliver as a standalone, 1-day class. I always open this class, and so opened this day, with something to the effect of, “This class is horrible. It’s not fun. But … Keep reading >>>
Today was Day 1 of DGM Camp at General Assembly. After 60 days of prep and promotion, we have 17 students enrolled, 7 sponsors, 9 instructors, and 2 dozen Krispy Kremes. Our 17 students (10 women, 7 men) are from startups, big brands, sole proprietorships, CRE, small businesses, and … Keep reading >>>
Now that we’ve built our web property in WordPress, created marketing landing pages, learned how to create lots of content, learned how to measure everything that comes to and through the site and Google analyticss, learned how to create an Adwords campaign and hyper-target our audiences in … Keep reading >>>