The marketing funnel continues to be one of the most challenging aspects of any of the digital, social, and analytics classes that I lead at General Assembly. There are a few points that should become clear after one has taken the time to learn and understand the funnel:
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We’ve been talking about the marketing funnel just about every session of Digital Marketing, but we hadn’t really brought it to life yet. So, in our mid-term (10th session) of the #DGM2 class, we focused completely on the math of the marketing funnel.
It helped that this class was also … Keep reading >>>