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Digital Marketing

The Math of the Marketing Funnel

We’ve been talking about the marketing funnel just about every session of Digital Marketing, but we hadn’t really brought it to life yet. So, in our mid-term (10th session) of the #DGM2 class, we focused completely on the math of the marketing funnel.

It helped that this class was also … Keep reading >>>

Categories
Digital Marketing

Google Analytics for Bloggers

We’re halfway through the Digital Marketing class here at General Assembly. One of the biggest challenges in the class is tackling Google Analytics, which is a big, hairy, complex beast of a tool that can either overwhelm you or totally guide you.

If you are or aspire to … Keep reading >>>

Categories
Startups

Why would Apple NOT buy Tesla?

There’s been vague rumors floating around this year that Apple might buy Tesla (or not) for some untold billions of dollars. I think they should. I think Apple would be crazy not to acquire Tesla,and I think they will. Here’s why.

Why did Facebook buy Instagram? Because … Keep reading >>>

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Pitch Practice Startups

Now, about those weaknesses

The past few days, I’ve been writing on leading, being yourself in leadership, knowing your strengths, weaknesses, gifts & talents. Now, specifically, I want to address our weaknesses, or, more specifically, MY weaknesses and how you can address yours.  Achilles had but one weakness, and unfortunately, he … Keep reading >>>

Categories
Startups

Roll With It

Continuing the theme of leadership by being yourself and knowing your talents, gifts, strengths & weaknesses, here’s what to do once you know – or at least have a good idea of – what those are.

My first job out of B-school was as a “Market Development RepresentativeKeep reading >>>