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Startups

The Person Who Comes After You

In day two of my daughter’s school’s science trip to Jekyll Island, I learned how to seine, which is another way to say fish off the shore with a long net. The weather was perfect, the water freezing, and the waders very appropriate. As part of the equipment team (aka … Keep reading >>>

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Startups

On Logistics

EDS ran a Superbowl commercial about herding cats. UPS made a commercial with a song about logistics. These two large corporations have built multi-billion dollar businesses around the expertise of logistics. But isn’t every business in the business of logistics? Here are a few examples.

  • In a software company,
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Categories
Digital Marketing

Why You Must Blog If You're Running A Startup

I’m in the content marketing business, so that’s generally the subject that ensues when someone asks me what I’m up to these days. When someone asks me what that means, I break it down into two parts: I create content strategy and I create content.

What kind of content? Blogs. … Keep reading >>>

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Pitch Practice Startups

Pitch Practice March 27 2015

A regular attendee to Pitch Practice reminded me today that I really should highlight certain TED Talks that can have a dramatic effect on anyone’s pitch. My two favorite TED Talks on this topic are from Nancy Duarte & Simon Sinek. I highly recommend that anyone who is preparing … Keep reading >>>

Categories
Digital Marketing Digital Marketing 101

Digital Marketing 101: Developing Your Brand Strategy

Before you start planning and executing a digital marketing strategy, you need to make sure that you have your branding strategy buttoned up first. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the … Keep reading >>>