In day two of my daughter’s school’s science trip to Jekyll Island, I learned how to seine, which is another way to say fish off the shore with a long net. The weather was perfect, the water freezing, and the waders very appropriate. As part of the equipment team (aka … Keep reading >>>
EDS ran a Superbowl commercial about herding cats. UPS made a commercial with a song about logistics. These two large corporations have built multi-billion dollar businesses around the expertise of logistics. But isn’t every business in the business of logistics? Here are a few examples.
- In a software company,
I’m in the content marketing business, so that’s generally the subject that ensues when someone asks me what I’m up to these days. When someone asks me what that means, I break it down into two parts: I create content strategy and I create content.
What kind of content? Blogs. … Keep reading >>>
Before you start planning and executing a digital marketing strategy, you need to make sure that you have your branding strategy buttoned up first. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the … Keep reading >>>