In day two of my daughter's school's science trip to Jekyll Island, I learned how to seine, which is another way to say fish off the shore with a long net. The weather was perfect, the water freezing, and the waders very appropriate. As part of the equipment team (aka … Keep reading >>>
Month: March 2015
On Logistics
EDS ran a Superbowl commercial about herding cats. UPS made a commercial with a song about logistics. These two large corporations have built multi-billion dollar businesses around the expertise of logistics. But isn't every business in the business of logistics? Here are a few examples. In a software company, you … Keep reading >>>
Why You Must Blog If You're Running A Startup
I'm in the content marketing business, so that's generally the subject that ensues when someone asks me what I'm up to these days. When someone asks me what that means, I break it down into two parts: I create content strategy and I create content. What kind of content? Blogs. … Keep reading >>>
Pitch Practice March 27 2015
A regular attendee to Pitch Practice reminded me today that I really should highlight certain TED Talks that can have a dramatic effect on anyone's pitch. My two favorite TED Talks on this topic are from Nancy Duarte & Simon Sinek. I highly recommend that anyone who is preparing their pitch … Keep reading >>>
Digital Marketing 101: Developing Your Brand Strategy
Cross-posted from the General Assembly blog. Before you start planning and executing a digital marketing strategy, you need to make sure that you have your branding strategy buttoned up first. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the … Keep reading >>>
Atlanta Startup Battle at General Assembly
Part of General Assembly's Launch Week was a pitch-off they called the "Atlanta Startup Battle" tonight before the official launch party. There were six startups who pitched. Attendees chose the crowd favorite and the startups themselves had to work their social media networks to win the digital favorite. Here's who … Keep reading >>>
100 Homes
Every week at Pitch Practice, I meet new people. Last summer, I met Matthew Marshall. Shortly after that, I met Brett Hagler. Both are very impressive young entrepreneurs, but I had no idea what they'd end up doing. Then in December, Brett and I met for coffee, and he told … Keep reading >>>
DGM2 Digital Demo Day
With only two sessions remaining before our Final Presentations in the Digital Marketing class at General Assembly, tonight we'll be doing a rapid fire three hour review of the last 9 weeks. The final projects that the 18 future marketers have to complete consist of a full digital marketing strategy document … Keep reading >>>
Pitch Camp Thurs 11 – 1 at General Assembly
Image courtesy of General Assembly This Thursday, as part of General Assembly's Launch Week in Ponce City Market, I'll be leading Pitch Camp from 11am - 1pm. I'm looking forward to leading this session, because to most people, having a structure to a pitch is a new concept. Sometimes, pitching … Keep reading >>>
Rain Gear
I just returned from an overnight hiking/camping outing with my son's Boy Scout Troop to somewhere in NE Alabama. Yesterday, everything was great: weather, timing, hike in, lunch on the trail. Then it started raining, and hasn't stopped. The last hike we did was Blood Mountain on January 3, when … Keep reading >>>