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Digital Marketing Digital Marketing 101

Digital Marketing 101: Social and Search Paid Advertising

This post originally appeared on the General Assembly Digital Marketing Blog.

This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering … Keep reading >>>

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Startups

Traditions drive culture

In all the writings, speeches, and talk about company culture today, a word that you still don’t hear much in that context is “tradition.” Not sure why, but perhaps it’s because traditions last a long time because they take a long time to establish. That being said, most startups aren’t … Keep reading >>>

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Digital Marketing Digital Marketing 101

Digital Marketing 101: Owned Content Marketing

This post originally appeared on the General Assembly Digital Marketing Blog.

 

In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing … Keep reading >>>

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Digital Marketing Digital Marketing 101

Digital Marketing 101: Measuring Your Digital Marketing Efforts

This post originally appeared on the General Assembly Digital Marketing Blog.

“You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, … Keep reading >>>

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Pitch Practice Startups

Pitch Practice June 26 2015: Red Velvet Cupcakes!

This is how we do Pitch Practice when a startup graduates from Atlanta Tech Village: red velvet cupcakes.

Lots of newbies at Pitch Practice today. Here’s who pitched.

  • Kevin with Endeavor – nonprofit that scales startups via access to global networks because startups have difficulty scaling. Endeavor is
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