Month: November 2015

Q&A From Week 2 of Digital Marketing

We're 5 sessions into the 5th cohort of the Digital Marketing class at General Assembly. Each Monday, we take the first 15-20 minutes to answer the questions that the students post in our class tracker after each session. Below are the questions and answers from sessions 3 and 4, which … Keep reading >>>

The First 3 Steps Of Digital Marketing Analytics

This post originally appeared on the General Assembly Blog. Digital marketing is all about metrics. Once you engage in digital marketing, the most important thing you can do is measure. You will measure what you’re doing to see the results if it worked, what didn’t work, and what you should … Keep reading >>>

8 Personality Traits That Every Startup Founder Has

This post originally appeared on the General Assembly Blog. A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to start a business that is sustainable? Since 1999, right … Keep reading >>>

Q&A from Week 1 of Digital Marketing

One of the great practices that General Assembly employs for its courses is a daily "exit ticket", which enables each student to anonymously rate the instructor, the content, and that specific session, and add comments and ask questions related to what was covered during that session. Last night, to open … Keep reading >>>

Pitch Practice Friday the 13th Edition

Great group of entrepreneurs at Pitch Practice today. Thanks to our sponsors, Atlanta Tech Village and TenRocket. After Jim n Nick's barbeque, here's who pitched. TenRocket - (ceremonial first pitch) MVP mobile/web app in 10 days for $10k, or if you've got an idea but aren't ready to launch a … Keep reading >>>

Google Analytics Certification Training Dec 11 at General Assembly

Brand new cohort of new #digitalmarketing students under the lights @_GAAtlanta #dgm5 pic.twitter.com/B9Rh7lu9Zy — Kevin Sandlin (@kevsandlin) November 10, 2015 On Monday, we opened the 5th cohort of Digital Marketing at General Assembly with 15 great new students. On the first night of every new course, I take extra time … Keep reading >>>

Recap of Pitch Practice from Friday Nov 6

While I was heading into the woods for an annual "Dads & Kids Campout", Chris Turner, CEO of our sponsor TenRocket, took the helm at Pitch Practice. With 12 people in attendance, here's who pitched. Name: Lawrence O'Connor Company: Full Chair Digital (DataHound product) Problem: Companies have trouble managing and … Keep reading >>>

Do you "like" the new Twitter polls feature?

Twitter is making rapid changes now that they have a permanent CEO in Jack Dorsey, who will be the CEO of two publicly traded companies - Twitter & Square - after Thanksgiving this year. One of those changes was rolled out system wide yesterday, and the other is being rolled … Keep reading >>>

Do you “like” the new Twitter polls feature?

Everybody's got a plan…

Mike Tyson once said, when he was asked about his opponents' plans to defeat him, "Everybody's got a plan until they get punched in the face." Indeed, few fighters had a plan for after they took a Tyson punch to the face. This concept is one that is prominent when … Keep reading >>>