This past year was an interesting year for me personally and professionally. There were ups and there were downs. As I sit here having my homemade pumpkin spice latte and reflecting on our Christmas celebration, I’m once again completely shocked at how fast the year went by. As we drove … Keep reading >>>
When we deliver the Digital Marketing class at General Assembly, we start off with branding. Not digital branding — just branding. Digital marketing is, after all, still marketing, and in order to market effectively, you must first define your brand.
Early in the very first day of Digital Marketing, we … Keep reading >>>
Looking back and measuring progress is a powerful exercise. I have not done this exercise on an annual basis with Pitch Practice, mainly because I guess I’m still surprised that it’s still going on every week. We did a little look back when Pitch Practice celebrated its unofficial 2nd … Keep reading >>>