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Startups

Dear 2015: meet my plan for 2016

This past year was an interesting year for me personally and professionally. There were ups and there were downs. As I sit here having my homemade pumpkin spice latte and reflecting on our Christmas celebration, I’m once again completely shocked at how fast the year went by. As we drove … Keep reading >>>

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Digital Marketing

How to define “brand”

When we deliver the Digital Marketing class at General Assembly, we start off with branding. Not digital branding — just branding. Digital marketing is, after all, still marketing, and in order to market effectively, you must first define your brand.

Early in the very first day of Digital Marketing, we … Keep reading >>>

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Pitch Practice

Pitch Practice 2015: The Year In Review

Looking back and measuring progress is a powerful exercise. I have not done this exercise on an annual basis with Pitch Practice, mainly because I guess I’m still surprised that it’s still going on every week. We did a little look back when Pitch Practice celebrated its unofficial 2nd Keep reading >>>

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Digital Marketing

Atlanta Tech Blogs 2015 by the numbers (and experiments)

I am always in awe when I read Mailchimp’s annual report about how many billions of emails they send. It’s fantastic that the most awesome email service provider in the galaxy lives right here in Atlanta! So, I thought, on a much, much smaller scale, that it would be cool … Keep reading >>>

Categories
Digital Marketing

I signed up to teach one class, and ended up teaching 46

In addition to writing a bunch of blog posts, the second half of my business in 2015 was teaching classes at General Assembly. This one kind of started on a whim. In late summer of 2014, just a few months after shutting down CD8A, I learned that GA … Keep reading >>>