Month: January 2016

DGM5 Demo Day Wednesday Feb 3

We are nearing the end of the 5th cohort of Digital Marketing at General Assembly. Our 15 new marketers will be delivering their final product on Wednesday evening at 7PM at GA at Ponce City Market in the form of a 5-minute presentation and a digital strategy document for a … Keep reading >>>

Pitch Practice Jan 29 2016

Fantastic crowd of entrepreneurs at Pitch Practice today! Thank you to everyone who attended, pitched, and participated. We heard some fantastic pitches, and we learned a lot. TenRocket - ceremonial first pitch! - TenRocket will build your custom web or mobile app in 10 days for $10k with a 110% … Keep reading >>>

Scheduling Instagram posts

Over the past few weeks, one of my social media clients has been dabbling with Instagram. They have a strong presence on Facebook and Twitter (tens of thousands of followers on each), but have not moved onto Instagram for several reasons: Not sure if target audience is active Unsure of … Keep reading >>>

Two Megs of RAM

Time for a little levity! At my very first job out of school, ADAM Software, back in the dark ages (aka the late 1990s), it was still "startup land" as we hacked it out at a software startup where our software was very much produced waterfall style and delivered on … Keep reading >>>

How to build a community, according to Terminus' Nikki Nixon

As is our regular practice, tonight at our digital marketing class, we had another guest speaker to enthrall the class about how they get things done in their particular space. This night, Nikki Nixon, the TAG 2015 Marketing Technologist of the Year and Marketing Manager at Terminus Software, gave a … Keep reading >>>

How to build a community, according to Terminus’ Nikki Nixon

Black-eyed Peas and procrastination

Hi, my name is Kevin, and I am a procrastinator. My natural bent is to put off what is not pleasant until there's a hard deadline, and then I get it done. I work really well under pressure. Not sure if that's the cause of my procrastination or the trained … Keep reading >>>

Pitch Practice Jan 22 2016

The first dreaded Atlanta snowstorm (a bit of an oxymoron) was due to arrive at 3pm, so we had a somewhat smaller crowd than usual, but half of our attendees yesterday were rookies. In all the reviews and recaps I've done for Pitch Practice sessions over the past 2.5 years, … Keep reading >>>

Google Analytics Bootcamp Questions

During the second offering of the Google Analytics Certification Bootcamp at General Assembly last Friday, the class asked a handful of questions that I had to research in order to answer. Here are those questions and the answers that I learned, with a lot of research in some cases. Can … Keep reading >>>

Anatomy of a Facebook ad campaign via David Caron

As is our custom at the Digital Marketing course at General Assembly, last night we invited another rock star guest speaker to blow our minds with their real-world, practical experience. David Caron, owner of DCD Agency, did just that as he walked us through the ins and outs of his … Keep reading >>>

Kevin Sandlin