Digital Marketing

Use the marketing funnel to measure, then to plan

The marketing funnel continues to be one of the most challenging aspects of any of the digital, social, and analytics classes that I lead at General Assembly. There are a few points that should become clear after one has taken the time to learn and understand the funnel:

  • It’s just
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Pitch Practice

Pitch Practice Feb 26 2016

Nice crowd of entrepreneurs on this beautiful cold February Friday. Thanks to everyone who attended … Keep reading >>>


$30,000 prize money in national startup tech innovation contest

Hey! This is a sponsored post. I’m serving as a brand ambassador for the Comcast Business I4E contest aimed at startups and entrepreneurs to learn how to invest in technology for their ventures. The post and the contest are sponsored by Comcast Business, but any opinions are mine. See the Keep reading >>>

Atlanta Startups

My first visit to Switchyards

I got a user-provided tour of @switchyards this morning. Thanks @wisesumo. Full review later today on

A photo posted by Kevin Sandlin (@kevinsandlin) on

I remember when Tavani first started rumbling up the thing that has now become the Switchyards Downtown Club. … Keep reading >>>

Atlanta Digital Marketing

Social Media Marketing Bootcamp Saturday @ GA

After last Friday’s epic Digital Marketing Bootcamp at General Assembly at Ponce City Market (which we’ll do again March 19th), it’s going to be a lot of fun to take what we spent just a few minutes on then and blow it up into SIX HOURS of social media marketing … Keep reading >>>