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Whew, boy, I dreaded this day for a while. Google Adwords, Facebook Ads, Twitter Ads. The latter two I don't mind so much, and in fact have had success with both Facebook and Twitter Ads, but starting off the day walking a group of students through their first Adwords experience … Keep reading >>>
Month: April 2016
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DGM Camp Day 3: Content Day freaking ROCKED!
An NPS of 71 pretty much says it all: content day rocked. Several DGM Campers said this day was the best day by far. I agree. It was a fantastic day, and I learned just as much as anyone else. We began with a 90 minute lesson on blogging. One … Keep reading >>>
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DGM Camp Day 2: Google Analytics
This second day of DGM Camp was solid, as we delivered the Google Analytics Certification Training Class that we normally deliver as a standalone, 1-day class. I always open this class, and so opened this day, with something to the effect of, "This class is horrible. It's not fun. But … Keep reading >>>
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DGM Camp Day 1 Recap
Today was Day 1 of DGM Camp at General Assembly. After 60 days of prep and promotion, we have 17 students enrolled, 7 sponsors, 9 instructors, and 2 dozen Krispy Kremes. Our 17 students (10 women, 7 men) are from startups, big brands, sole proprietorships, CRE, small businesses, and nonprofits. … Keep reading >>>
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Pitch Practice @ Switchyards April 22 2016
Today, we launched Pitch Practice at Switchyards Downtown Club. Chris Turner and Justin Richards of TenRocket will lead this new chapter of Pitch Practice every Friday after Switchyards' weekly potluck lunch while we continue to have Pitch Practice on Fridays at ATV after Startup Chowdown. Yes, you read that correctly: … Keep reading >>>
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Preview: DGM Camp day 5
Now that we've built our web property in WordPress, created marketing landing pages, learned how to create lots of content, learned how to measure everything that comes to and through the site and Google analyticss, learned how to create an Adwords campaign and hyper-target our audiences in Facebook and Twitter … Keep reading >>>
Preview: DGM Camp Day 4
In the first 3 days of DGM Camp, we've created a web property, learned how to track visitors to and through the property, and learned what it takes to create and market with great content. Day 4 is all about driving traffic to your web property using paid advertising, specifically … Keep reading >>>
Preview: DGM Camp Day 3
Day one, we built our web property, configured all the plugins, and connected to Google Analytics and Mailchimp. On Day 2, we learned how to track all the traffic to and through the web property using Google Analytics. Day 3 is content day! The entire day is going to be … Keep reading >>>
Preview: DGM Camp Day 2
On day one of DGM Camp, we will create our web property and configure all of the necessary WordPress plug-ins to manage the web property. On day two we will learn Google analytics. All. Day. Google Analytics. This day will be the same class that we teach for Google Analytics … Keep reading >>>
Preview: DGM Camp Day 1
DGM Camp is 7 days away. The 5-day #martech adventure is close at hand. Each day this week, we're going to preview one of the 5 days of DGM Camp, starting with day 1 today. Day One of DGM Camp will be all about setting up your web property in … Keep reading >>>