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About three years ago, my wife decided to put her baking skills to work to make some extra money. Georgia has a Cottage Food Law that permits home bakers to have their kitchen inspected and sell their creations locally (e.g., only in Georgia). Recently, after a lot of business and … Keep reading >>>
Month: August 2017
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Earned Content: Shoot For The Stars, and Create Content So Good Your Audience Shares It
Once you've created your "sun" content, around which everything else revolves and gets its energy, you create planets (blog posts) and moons (social media posts). When you do those things properly, and target the right audience, you'll get the "stars." What you've created is your "owned content". You created it … Keep reading >>>
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Every Planet Must Have Moons! Or, support your blog posts with social media
Continuing with the theme of the solar system as your content marketing strategy, plan, and process, we've now created a big piece of content (the sun) and ten smaller pieces of content (planets) repurposed from this larger piece of content. So we have a sun and some planets. Now we … Keep reading >>>
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Your Content Planets (Blog Posts) Revolve Around Your Sun Content
In your solar system of content marketing, your sun is your biggest, most important and influential piece of content. Next are your planets. Your planets revolve around, reflect, and get their energy from your "sun". In all but one of the seven examples of "sun" content, the planets you create … Keep reading >>>
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Your Main Form of Content Gives Energy to All other Content
Continuing from yesterday's post that outlined a structure for creating a content marketing strategy, plan, and process, you start with your main content. In yesterday's post, we refer to that piece of content as the "sun" in your content marketing solar system. All the energy comes from this content. What … Keep reading >>>
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Consider the Solar System in Creating Your Content Marketing Plan
When I speak with small businesses about content marketing, most of the time they think that just means write some blogs and do some social posts. But it's far more than that, and it's not random. In fact there are many different theories on how one should go about creating … Keep reading >>>
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Sell ’em the razor, then sell ’em the blades
Yes, I said that wrong. It used to be "give 'em the razor, sell 'em the blades." But at least in the home internet of things (IoT) marketplace, several companies are changing and have changed that model. I am a "member" of the Dollar Shave Club. They sold me my … Keep reading >>>