Month: January 2018

Problem: Sales Follow-up Emails Overladen with Attachments

Salespeople, how do you make that initial follow up with your prospects? How many times do you follow up, being politely persistent? Prospects, how do you feel about the ever-present "follow up email" with 7 attachments? Marketers, what's the difference in success between a campaign with a beautiful, on-point landing … Keep reading >>>

A Business Turnaround: The Light at the End of the Tunnel

Just read Jeff Hilimire's latest blog post, in which he recounts old offices, no business plans, and the glory of being young and starting your own gig to just do what you love. That reminded me of one of the most painful times in my business career - ok, in … Keep reading >>>

The 5 Building Blocks of Content Marketing

Content marketing, as defined by some of the masters of the subject, is "the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." That's very wide open, … Keep reading >>>

Update on the Pitch Practice – New Story Home in El Salvador

In the final quarter of 2017, the Pitch Practice community banded together and raised enough money to build a home for a family in El Salvador. Today, we received two updates from New Story about that home and that family: bad news and good news. Bad News The initial family … Keep reading >>>

What’s the best individual training you can get in 2018?

What do you do? Whatever it is, I'm sure you'd like to be a little better at it, wouldn't you? There are so many little ways that a person can learn something new that will help them do their job or serve their constituency just a little better. Whether it's … Keep reading >>>

Facebook 2018: “Spend less time on Facebook” really means Scarcity of Ad Space

Last week, Mark Zuckerberg published an explanation of his vision for 2018. You can read the text here. In a nutshell, the CEO has seen the light that his audience of users - more than 1/3 of the Earth's population - is spending too much time on Facebook. And, Zuckerberg … Keep reading >>>

You Need Freedom to Succeed or Freedom to Fail

In a blog post last summer, I wrote about how to know when to go all in as an entrepreneur. One of those criteria is "Family". I listed that one first, because ultimately, you can make more money, you can get another job, you can start another business, but if … Keep reading >>>

Writing a Book is a Marathon

Back in the day at CWNP, we published five IT textbooks and a WiFi dictionary as self-study prep materials for our high stakes certification exams. I can honestly say that creating, outlining, planning, writing, editing, and publishing a book, no matter how big or small, is a daunting task. So … Keep reading >>>

Pitch Practice: Objectivity for Entrepreneurs

There are several interesting sociological occurrences each week at Pitch Practice. I couldn't have thought of these things, much less planned them, even if I had tried. As Pitch Practice has evolved, these things that happen just keep happening. Some of them are just plain different, but one is extremely … Keep reading >>>

Kevin Sandlin