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Atlanta Digital Marketing Pitch Practice Startups

Problem: Sales Follow-up Emails Overladen with Attachments

Salespeople, how do you make that initial follow up with your prospects? How many times do you follow up, being politely persistent? Prospects, how do you feel about the ever-present “follow up email” with 7 attachments? Marketers, what’s the difference in success between a campaign with a … Keep reading >>>

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Inspiration Startups

A Business Turnaround: The Light at the End of the Tunnel

Just read Jeff Hilimire’s latest blog post, in which he recounts old offices, no business plans, and the glory of being young and starting your own gig to just do what you love. That reminded me of one of the most painful times in my business career – ok, … Keep reading >>>

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Digital Marketing Technology

Social Media: Your Time is Gonna Come (to Verify)

Mark Cuban proposed (ok, demanded) on Twitter that both Twitter and Facebook should verify every single user of their social platforms. I agree wholeheartedly with Cuban for one single clarifying reason, but how do we get there? What will have to happen when they pull the trigger on 100% verification? … Keep reading >>>

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Digital Marketing Technology

The 5 Building Blocks of Content Marketing

Content marketing, as defined by some of the masters of the subject, is “the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” That’s very wide open, … Keep reading >>>

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Nonprofits Pitch Practice

Update on the Pitch Practice – New Story Home in El Salvador

In the final quarter of 2017, the Pitch Practice community banded together and raised enough money to build a home for a family in El Salvador. Today, we received two updates from New Story about that home and that family: bad news and good news.

Bad News

The initial … Keep reading >>>