Salespeople, how do you make that initial follow up with your prospects? How many times do you follow up, being politely persistent? Prospects, how do you feel about the ever-present “follow up email” with 7 attachments? Marketers, what’s the difference in success between a campaign with a … Keep reading >>>
Mark Cuban proposed (ok, demanded) on Twitter that both Twitter and Facebook should verify every single user of their social platforms. I agree wholeheartedly with Cuban for one single clarifying reason, but how do we get there? What will have to happen when they pull the trigger on 100% verification? … Keep reading >>>
Content marketing, as defined by some of the masters of the subject, is “the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” That’s very wide open, … Keep reading >>>
In the final quarter of 2017, the Pitch Practice community banded together and raised enough money to build a home for a family in El Salvador. Today, we received two updates from New Story about that home and that family: bad news and good news.
The initial … Keep reading >>>