Today, I am very happy to announce that “Practice Your Pitch – 21 Lessons from 2,500 Pitches from 4 years of Leading Entrepreneurs at Pitch Practice“, is now a thing. It’s a book. It is not a flamethrower. At just over 100 pages, it’s a quick read full of quotes from people much smarter than me. I’ve just put all their smarts together, and it only took 4 1/2 years! The book is now available on Amazon in paperback or on Kindle.

WHY a book?

I wrote the book as part of the ongoing effort to simply expand the reach of Pitch Practice. Only 20 or 25 people can fit into the Pitch Practice Boardroom at Atlanta Tech Village. A book is one way that anyone anywhere can learn from what we’ve learned over the past 4.5 years. A lot of the content for the book came from various blog posts I’ve written over the years going deep into one lesson or another that we’ve learned from Pitch Practice. It was time to put it all in one place.

Who’s it for?

From the preface of the book: “This book is for new entrepreneurs who understand that their every word matters and that practicing saying those words is crucial to success.” What that means is that Pitch Practice is not for everybody. While I firmly believe that anyone can benefit from practicing their pitch, the target audience of the Pitch Practice meetup, and this book, is new entrepreneurs who are seeking the most effective manner of articulating their value.

What’s in it?

As the subtitle suggests, there are 21 really down to the ground lessons for learning how to say what you do and why you do it. It’s not Dale Carnegie sales or Toastmasters presenting skills. It’s about saying what you need to say, starting with and focusing on “why”. In a startup, your “why” is the problem you are solving.

Thank You!

A big thank you to the folks at Atlanta Tech Village who have allowed, tolerated, supported, and promoted Pitch Practice. Thanks to Simon Sinek and Nancy Duarte for my two favorite TED Talks. They provided the inspiration for the Pitch Practice methodology. Thanks to everyone who has ever attended Pitch Practice. Whether you pitched, learned, or networked, you are a part of the Pitch Practice community, and you are part of this book.

Now Go Get It

For a very limited time, Practice Your Pitch is 100% FREE for Kindle. Specifically, that limited time is February 12 – 16, 2018. Click here to get your Kindle copy for free. If you do that, thanks! Can you write a quick review?

Yes, of course I want you to give it 5 stars, but please, be honest. 🙂

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