How to create a landing page using Mailchimp

Yesterday, I wrote about all the stuff Mailchimp had conquered in the digital marketing space. One of those things is brand spanking new: landing pages. I’ve previously used Unbounce, Instapage, LeadPages, and Landing Lion. When I saw the announcement from Mailchimp, I had to give it a whirl. If you already use Mailchimp for your email marketing, you can stop reading. Making a landing page is exactly as easy as creating an email, and the UI is nearly identical. If you don’t use Mailchimp or you’re new to it, this is for you.

Step by step

  1. Login to Mailchimp.
  2. Click on “Create Campaign” button in the top right of the screen. Mailchimp now defines “campaign” as an email, an ad, a landing page, a postcard, or a signup form (a landing page by a different name).
  3. On the popup screen, click “Create a Landing Page”.
  4. On the next popup, choose Signup Page or Product Page. To note the difference, a Signup Page is a really simple way to collect email addresses. A Product Page is ideally suited to be connected to your ecommerce store; however, that is not a requirement. For this exercise, I am building a landing page to offer a download of the eBook version of “Practice Your Pitch.”
  5. I chose “Product Page”, and then we are directed to the ever so familiar Mailchimp editing interface. It’s exactly like editing a Mailchimp email newsletter. Drag & Drop, add images, text, video, etc.

Design your landing page from top to bottom

  1. Add a background, because gray is boring. Maybe use something cool like the SpaceX landing pad (see what I did there?) image from the top of this page. Nah, probably something relevant to your brand.
  2. Add your logo at the top. This is a personal preference, but instead of just a logo, I prefer to add a full width header across the top, but that totally depends on your visual branding.
  3. Add the product. This piece is almost just like the product page in your ecommerce store. However, in some cases, this WILL be your product page.
  4. Call to Action. What do you want visitors to do? Whatever it is, make it crystal clear, e.g., “Buy the book” or “Download the PDF”.
  5. Contact info. Don’t want to look spammy, so give folks a way to contact you just in case your landing page isn’t perfect.
  6. Save and Continue. The next page is a summary of the title of your page, the list to which new contacts will be added, and a simple link to edit your landing page.
  7. Finish Later or Publish. That’s it. You’re done, but you can always, always edit it later. You will have to “unpublish” when you want to edit a page. Not a big deal, but don’t freak out that your page will be unavailable during that time that you’re editing.

Simple Wins

What I like most about Mailchimp’s landing pages is that they are purposely simple, clean, and to the point. Many marketers get over zealous about “selling” on a landing page. A landing page, unlike a website, should have one purpose and one purpose only.

What Mailchimp can (and undoubtedly will) improve about its new landing page campaign creator: A/B testing, more layouts/templates because one size doesn’t fit all, and directly built in download capability for eBooks, though you can still do that using Mailchimp and these instructions.

I recommend Mailchimp landing pages. Very simple for now, but you know they’ll be beefing it up on a regular basis.

13 Replies to “How to create a landing page using Mailchimp”

    1. Not sure what you mean by “add the landing page to facebook”. You put the link in your facebook post or ad, and that link points to the Landing Page. So, no problem.

  1. HI there! I’m ultimately trying to embed the Facebook pixel into both the landing page and confirmation page, but for the life of me can’t seem to find anywhere to do this! Do you have any ideas to help? Trying to desperatey fight Mailchimp’s corner, but Leadpages seems to keep cropping up and don’t really want to head there if I can help it. Thanks so much!

    1. Hi Lisa – the mailchimp landing page does not go on your website. Rather, you direct visitors to your ad (or other attraction mechanism) to that landing page, and then they either sign up, or click “buy now” or whatever your call to action is. Does that help?

  2. I used the Mailchimp landing page template with the signup form. I see the form in design builder, and can edit it, but it disappears in preview and publication. Help!

    1. Have you edited the form outside the landing page template? Try saving the form, then integrating it into the Landing Page.

  3. I made my landing page hoping to use it as my home page on my website for the life of me I can not find where the embed code is to add it to my website so I can set that up. Does mail chimp not provide an embed code for landing pages?

    1. No. You do not in bed a Mailchimp landing page. You send people to it with a call to action to click on something or download something or fill out a form. It’s not meant to be your homepage.

  4. I don’t understand how to get the landing page to work in my WordPress site. I must be as blind as a bat, because I don’t see any directions. Do you know? Once you design the page, how do you connect it with your site? That seems like a critical detail that is missing from Mailchimp.

    1. Landing pages stand alone on mailchimp (or instapage or whatever LP provider you use). You “connect” it to your WP site with your call to action, google analytics, and your email (or other outbound) campaign that draws people to the landing page.

  5. Hi Kevin, You seem knowledgeable with Mailchimp and maybe even Instapages. I wonder if you’re able to help me? I have 3 issues with Mailchimp, one of my issues is integrating Mailchimp with my Instapages. I have been working on this particular issue for almost a week.

    1) I can’t seem to get my address which I changed to show up on my confirmation email from Mailchimp.

    2) I also made a slight change to my company name that isn’t showing up on my confirmation email from Mailchimp.

    3) Now the big one, Instapage tells me everything is good on their end but here is what happens when I do a test with my pages.

    I receive an email from Mailchimp to subscribe. I subscribe and then receive a confirmation. I don’t receive anything on Mailchimp.

    Are you willing and able to assist me?

    Thank you,


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