Remember when you had to have an “I.T. guy” to setup your web server, your email server, and even your internet connection? Ok, well, maybe you don’t remember that far back, but, believe it or not, ubiquitous free WiFi has not always been a thing. And remember when you had to call your web developer to change that semicolon to a comma on your “About Us” page? OK, that one is pretty old, too. In fact, there’s a great possibility that many people reading these words are saying, “Wait, what? You mean there hasn’t always been free WiFi?!?”
My point is this: you no longer require either IT or development to create a website. In fact, the layperson website-building business has become quite crowded, though WordPress still dominates the likes of Wix, SquareSpace, Tumblr, and the like. Anyone can create, launch, market, and make by building their own website. But that’s not where it stops.
Not only can anyone build a website pretty quickly, but now anyone – with a little know how or clear instruction – can connect that website to any number of 3rd party marketing services: email, social sharing, CRM, ecommerce, payments, analytics, A/B testing, SEO, advertising…the list goes on. It’s just software, and the newest generation in the workforce has never known “work” without the persistent presence of software to create, manage, and communicate. It’s what they’ve always known.
Those of us who remember, however vaguely, 3.25″ floppy disks now have all the same software at our fingertips. We just have to get used to it, rather than just using it. But that’s where the differences end. In the previous paragraph, I purposely used the term “anyone” in referring to those persons who now have the ability to create, launch, market, and make money from a website. Anyone, regardless of age or experience, can launch a business literally in hours.
All they have to do is understand basic digital marketing, choose the right software tools for their marketing technology stack from the 3,874 marketing technology tools that are now available (thanks @Chefmartec) to make their marketing funnel sing clicks, leads, orders, and analytics, and implement each piece properly while properly executing each marketing campaign.
That’s all. Anyone can do it.
OK, I exaggerated again, but anyone can do it. It’s just matter of time, effort, and the right learning environment. But nobody has to call their “IT guy” to setup any hardware and nobody needs to have a web developer to do anything mentioned above.
Besides, you can’t get a web developer today.
They’re all too busy developing new marketing technology software for you to use to market your website.