Last night, we concluded the 5th cohort of Digital Marketing at General Assembly with the traditional “Demo NIght”. This ceremony for capping off the DGM class is always a fun event to which students invite friends and family. Each student delivers a 5-minute presentation of their digital strategy for a real world project, and then gets up to 5 minutes of Q&A from the audience, which included 3 DGM instructors and 2 past DGM graduates. Below is a brief summary of each presentation to provide an idea of the variety of students and projects that come through the DGM course.
- Gabby presented the strategy for Simpull Solutions, a division of Southwire, focused on content marketing, pairing down from 8 social channels to 4, harvesting existing content that is not currently being shared, after an overhaul of the division’s website.
- Renee, who announced to the class on day one back in November that she had lost her job that day, presented her digital strategy for her new business, The Launch Room, a digital marketing consultancy.
- Jenelle presented her strategy for her new wedding planning company, Carry Your Heart, with a focus on providing soon-to-be brides the essential things they need to remove stress from the best day of their lives.
- Adrian founded AGame365, your sporting events concierge service, aimed at people who travel to various sporting events. The service is based on marketing original, local content to help sports fans know where to go, where to stay, what to do, and local sports traditions to participate in.
- Peter is a comic book enthusiast who seeks to remove the barriers to gaining a full understanding of comic book characters who have decades of history, starting with the new Daredevil series in March. Pwsanson.com will remove the “you’re not a real fan” barriers to the comic book world. Peter also gave the audience a good backgrounder as to why Batman and Superman would be fighting in the first place.
- Carolyn works for Lead Abroad, a provider of study abroad programs to college students. Carolyn created the strategy to move Lead Abroad into digital from their current strategy of visiting every college in person. Lead Abroad will now leverage their prospects heavy use of Instagram and text messaging.
- Michelle presented a new digital strategy for her company, MarketSource, to be able to capture their sales & marketing funnel and better target and support their ideal customers and prospects.
- JJ loves beer, so he and his friend created BrewBros, a micro-brewery that lets customers create their own custom versions of BrewBros’ craft beers. BrewBros has awesome names for all their beers, like Hallebrewjah. BrewBros’ digital strategy will target women, the fastest growing segment of beer drinkers, with their uniquely flavored craft beers.
- Marisa detailed her strategy to bring Tristate Regional Cancer Center in eastern Kentucky into the digital age, from spending thousands of dollars on television commercials to investing in the local community’s heavy use of Facebook.
- Aja owns EZ Outweave, a unique hair product for African American women. EZ Outweave lets women remove hair weaves painlessly without damaging their hair. Aja presented her strategy for leveraging their 220k Instagram followers into ecommerce sales to compete with other brands who have retail distribution.
- Leigh, who changed her project 6 days before demo night, is taking BeadSnobs, a local, hand-made jewelry business digital through great visual marketing on Facebook, Pinterest, and Instagram to drive sales through their new Shopify store.
- Terrilyn created a strategy for marketing Dr. Rae, a professional coach for professional working moms, and her unique program for helping stressed-out professional women retake their lives.
DGM5 was another great class, and I enjoyed getting to know all of these new marketers. I’m looking forward to hearing how each of them will take their organizations to new levels of success through the various digital tools that we learned over the last 3 months.