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Digital Marketing Inspiration Startups

New CMO: EVERYTHING is a Campaign

Everyone has their own methodology for getting stuff done. As the CMO (barely 5 weeks in!) at FINSYNC, one of the first things I had to get my head around was how things flow, how stuff is getting done today. Then I had to organize it. By the way, … Keep reading >>>

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Digital Marketing Inspiration Startups

New CMO: How Should We Make Decisions?

I took a different route to becoming a Chief Marketing Officer. I started my career in sales, then project management, then business development. In those positions, I was an employee of two small (<60 employees) companies and then one very large (>40,000 employees) company. My next position was Founder & … Keep reading >>>

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Digital Marketing Inspiration Startups

Brand New CMO: Where do you start?

So you’re a brand new CMO (and by “you”, I mean “me”), where do you start? That’s what I’ve been figuring out for the last few weeks as the new CMO at FINSYNC.

There is no “I” in “Team”

The first thing was easy: I need a team, and Keep reading >>>

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Digital Marketing Startups

What’s Your Marketing Process? You can’t repeat what you don’t have.

You can read a lot of articles about how to crank up your company’s marketing effort. You read things like “create some content” and “run ads on Facebook, Google, etc.” and “run webinars, create video, create infographics.” Those are all great, but yet for every one of those, you have … Keep reading >>>

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Digital Marketing Inspiration Startups

SEO drives traffic: Four Years of Blog Traffic Metrics

I’ve been blogging since 2005, but this blog at kevinsandlin.com has been in existence since 2015. The chart below shows you the annual growth and views and visitors over these past four years. These for years have taught me that, while social media seems to drive awareness and clicks, SEO … Keep reading >>>