When I use the phrase "content marketing", most people I'm talking to nod their heads and agree that it's a necessity for any business, especially a startup or a small business without a huge marketing budget. But when we dig deeper, I find that many people still lack a good … Keep reading >>>
Digital Marketing 101
The six basic topics in digital marketing, plus a glossary of digital marketing terms.
Digital Marketing 101: Glossary of Digital Marketing Terms
This post originally published on the General Assembly Digital Marketing Blog. 1. Analytics - information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or … Keep reading >>>
Digital Marketing 101: Creating Your Digital Marketing Calendar
This post originally published on the General Assembly Digital Marketing Blog. This post is part of our Digital Marketing 101 series. Sign up to get the full series! Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how … Keep reading >>>
Digital Marketing 101: Understanding the Digital Marketing Funnel
This post originally published on the General Assembly Digital Marketing Blog. When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. But … Keep reading >>>
Digital Marketing 101: Social and Search Paid Advertising
This post originally appeared on the General Assembly Digital Marketing Blog. This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the … Keep reading >>>
Digital Marketing 101: Owned Content Marketing
This post originally appeared on the General Assembly Digital Marketing Blog. In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so … Keep reading >>>
Digital Marketing 101: Measuring Your Digital Marketing Efforts
This post originally appeared on the General Assembly Digital Marketing Blog. “You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and … Keep reading >>>
Digital Marketing 101
A great shout out to the New York headquarters of General Assembly and their content marketing team. They host a great blog with tons of great content and contributors who really know their stuff. As one of the Digital Marketing instructors for GA Atlanta, I was asked to create a … Keep reading >>>
Digital Marketing 101: Developing Your Brand Strategy
Cross-posted from the General Assembly blog. Before you start planning and executing a digital marketing strategy, you need to make sure that you have your branding strategy buttoned up first. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the … Keep reading >>>