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Digital Marketing Digital Marketing 101 Startups

Content Marketing: A Simple Plan for Startups or Small Businesses

When I use the phrase “content marketing”, most people I’m talking to nod their heads and agree that it’s a necessity for any business, especially a startup or a small business without a huge marketing budget. But when we dig deeper, I find that many people still lack a good … Keep reading >>>

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Digital Marketing Digital Marketing 101

Digital Marketing 101: Glossary of Digital Marketing Terms

This post originally published on the General Assembly Digital Marketing Blog.

1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or … Keep reading >>>

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Digital Marketing Digital Marketing 101

Digital Marketing 101: Creating Your Digital Marketing Calendar

This post originally published on the General Assembly Digital Marketing Blog.

This post is part of our Digital Marketing 101 series. Sign up to get the full series!

Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how … Keep reading >>>

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Digital Marketing Digital Marketing 101

Digital Marketing 101: Understanding the Digital Marketing Funnel

This post originally published on the General Assembly Digital Marketing Blog.

When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. … Keep reading >>>

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Digital Marketing Digital Marketing 101

Digital Marketing 101: Social and Search Paid Advertising

This post originally appeared on the General Assembly Digital Marketing Blog.

This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering … Keep reading >>>