Content Marketing Building Blocks

The 5 Building Blocks of Content Marketing

Content marketing, as defined by some of the masters of the subject, is “the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” That’s very wide open, … Keep reading >>>

Mailchimp

Mailchimp: Using the Past to Predict the Future

Mailchimp started out as an email design firm to make email newsletters look better. They became the greatest email marketing service provider in the galaxy by making the entire email marketing process so beautiful a sales guy could do it. But they don’t stand still and haven’t stood still on … Keep reading >>>

IoT captures everything in data

A Simple Understanding of the Internet of Things (IoT)

Much like every conversation about technology over the last 10 years involved the term “mobile”, today’s conversations almost always include the Internet of Things (IoT). At a recent breakfast, we, too, got deep into this topic. But we found ourselves taking a step back from the details of where some … Keep reading >>>

How to Breathe Life into Your Blog Posts

The unfortunate methodology (habit) of many people who blog is to write a blog post and then immediately share it on their social media channels. Now’s when you say, “Uh, ok, so what’s wrong with that?” It’s not wrong. It’s just not complete. The goal of your blog posts – … Keep reading >>>