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Digital Marketing

Content Marketing: 4 Solid Examples and Your Own How To Guide

When I talk about “content marketing”, the first thing most clients hear and think is “blog”. While that’s true, it’s not the whole truth. Your content is everything you publish or enable others to publish, from a press release to a technical support document to engaging your audience on a Keep reading >>>

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Digital Marketing Pitch Practice Startups Technology

Problem: Low Marketing Email Engagement Rates

Back in 2014 (seems like just yesterday), Facebook announced that videos that were uploaded natively (as opposed to shared from YouTube) to the social media platform would “autoplay”. Viewers would not have to tap or click a video to get it to start playing. The video would begin playing as … Keep reading >>>

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Digital Marketing Pitch Practice Startups

Do you really know where your car has been?!?

I bought the car I currently drive at a local used car lot after finding it on AutoTrader. It’s the exact same year, make, and model as my wife’s car. We liked hers so much that I decided to just get another one exactly like it. I found it … Keep reading >>>

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Digital Marketing Inspiration Startups

Freelancer to Agency: A look at the Pros and Cons of Each

Freelance life has its ups and downs. As I investigate the change required to go from being a freelancer to becoming an agency, I have learned a great deal from lots of folks who have been there and done that with their own agencies. These mentors shared similar ups and… Keep reading >>>
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Atlanta Digital Marketing Inspiration

Thou Shalt Not Forget Who Thy Customer Really Is

This year we are doing a classic #Staycation for our spring break. That means we stay in town, but we do something touristy or fun each day, while still working most of the time. Today, we took a trip down south of town to Atlanta Motor Speedway for “the ten … Keep reading >>>