There are many parts to a content marketing strategy. One of the most important parts is an email newsletter. Despite many cries to the contrary, email is not dead as a marketing tool. In fact, email remains the most effective digital marketing tool, … Keep reading >>>
I could not ask for a more enthusiastic and engaging group for this session of Digital Marketing at GA’s Atlanta location. In our first two sessions, there has not been a dull moment. So far, we’ve delved mainly into creating a brand and articulating that brand’s message. Last night we … Keep reading >>>
In the daily operation of Atlanta Tech Blogs, I have spoken to dozens of daily and weekly bloggers about what, how, and why they blog. Unfortunately, I’ve spoken with many more businesses who do not blog. The reasons so many startups and … Keep reading >>>
I’m leading the Digital Marketing class at General Assembly Atlanta starting Tuesday Jan 27. The class will take place every Tuesday and Thursday night through April 2 at GA’s location at Ponce City Market in Midtown. The class is full, and we need a teaching assistant. While there will be … Keep reading >>>
After Monday’s post outlining some of the benefits of outsourcing your content marketing, I received several surprised reactions and comments, mainly they didn’t even know they could outsource their blog. Here’s where we are:Keep reading >>>
I’ve written before about how we learn more when we teach something. Last night’s Social Media Strategy Mapping class at General Assembly was no exception for me. I always learn from those whom I am supposedly teaching, and that is a very good thing.
Another full house at @_GAAtlanta for
Lots of people who are way smarter than me have written about why you must blog in this age of digital communication and social sharing. I aggregated hundreds of reasons that you should blog in this post. So you know you should blog, and you know why you … Keep reading >>>