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Digital Marketing

Normal is just a setting on the dryer

We’re in session 3 of Digital Marketing at General Assembly, and the word “normal” has popped up in our discussions of analytics and measurement.  What is normal?

Some would say “normal is just a setting on the dryer”, but we’re not talking about “life” normal, but marketing analytics normal. … Keep reading >>>

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Digital Marketing Pitch Practice

How to Generate New Ideas For Your Blog

One of the most frustrating things about blogging – or writing in general – is coming up with new and fresh topics. You may call it “writer’s block,” and everyone who is even somewhat engaged in creating written content has run into writer’s … Keep reading >>>

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Digital Marketing Pitch Practice

How To Start Your Email Newsletter

There are many parts to a content marketing strategy. One of the most important parts is an email newsletter. Despite many cries to the contrary, email is not dead as a marketing tool. In fact, email remains the most effective digital marketing tool, … Keep reading >>>

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Digital Marketing

Week 1 of Digital Marketing @GA

I could not ask for a more enthusiastic and engaging group for this session of Digital Marketing at GA’s Atlanta location. In our first two sessions, there has not been a dull moment.  So far, we’ve delved mainly into creating a brand and articulating that brand’s message.  Last night we … Keep reading >>>

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Digital Marketing Pitch Practice

How To Start a Blog For Your Business

Cross-posted from the General Assembly blog.

In the daily operation of Atlanta Tech Blogs, I have spoken to dozens of daily and weekly bloggers about what, how, and why they blog. Unfortunately, I’ve spoken with many more businesses who do not blog. The reasons so many startups and … Keep reading >>>

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Digital Marketing Pitch Practice

DGM: It's on

The Digital Marketing (DGM) class at General Assembly‘s Atlanta campus starts TONIGHT, and it’s on from the start.  Here’s a quick peek into what the next 10 weeks will hold.

Day 1 – we’re bringing Pitch Practice into Digital Marketing! Can you believe it? That’s right, the first step … Keep reading >>>

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Digital Marketing

Teaching Assistant Needed for Digital Marketing Class

I’m leading the Digital Marketing class at General Assembly Atlanta starting Tuesday Jan 27. The class will take place every Tuesday and Thursday night through April 2 at GA’s location at Ponce City Market in Midtown.  The class is full, and we need a teaching assistant.  While there will be … Keep reading >>>

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Digital Marketing

4 steps to outsource your blog

After Monday’s post outlining some of the benefits of outsourcing your content marketing, I received several surprised reactions and comments, mainly they didn’t even know they could outsource their blog.  Here’s where we are:

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Digital Marketing

Social Media Strategy Class Recap

I’ve written before about how we learn more when we teach something.  Last night’s Social Media Strategy Mapping class at General Assembly was no exception for me.  I always learn from those whom I am supposedly teaching, and that is a very good thing.

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Digital Marketing

Learning Instagram

When I learned that Instagram had overtaken Twitter with more than 300M users, I though it might be time to try it out. I was in the early majority on Facebook and Twitter, but obviously I’m way behind the laggard curve on Instagram.  Here’s what I’ve learned since … Keep reading >>>