Digital Marketing

How fast is a Google SEO penalty? (Part 2)

A Quick Recap

On Wednesday, I wrote about the penalty put upon Atlanta Tech Blogs during my 8 days canoeing in the Boundary Waters Canoe Area Wilderness of Minnesota. You can read that here, but here’s the short version. For 2+ years, we’ve created new content, much like The Drudge Report, by changing the titles of blogs from Atlanta tech startups, entrepreneurs, and community. That SEO juice put Atlanta Tech Blogs on the first or second page of a Google search for “tech blogs.” I was canoeing for 8 days, so I put the whole thing on auto-pilot and didn’t change a single blog title. Basically, I just reposted other people’s exact content.

The Envelope Please

The result was a big SEO penalty from page 1 or 2 to gone. The question I posed at the end of that blog post was this: how long would it take to regain our position in the search engine results? And now we have our answer: 3 days.

I had left Atlanta Tech Blogs on auto-pilot until Wednesday, while I (a) recovered – mentally and physically – from being in the wilderness for 8 days, (b) caught up on all outstanding client work, and (c) achieved as close to inbox-zero as I’ll ever get. Starting Wednesday, we returned to our usual routine of updating Atlanta Tech Blogs approximately 30-50 times per day, depending on the volume of awesome blog posts from the Atlanta tech startup community.

This morning, as I do 2-3 times per week, I checked our search results as well as checking for any anomalies in the Google Search Console. Lo and behold, there we are at position number 2 on page number 2 in the Google search results for “tech blogs.”

Google is Fast, for better and worse

It took nearly 7 months to get there in 2014. Now we know some new info. Google is very quick to penalize for bad SEO, but also pretty fast to restore previous favor once you fix the errors of your ways.

What do you think about that?

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