I had lunch yesterday with a very successful business owner who wants to start a new venture. Other than deciding whether or not it should be a nonprofit, ministry, or for-profit business, the next steps and his venture are pretty clear. However, one thing that he and every other founder have to realize is this: it’s all on you.

As the founder of any organization, the first execution of your product or service is on you. You have the vision. You know what you want to see the product or service become. And therefore only you can execute the first version of that vision.

Quite often we call that first version of the MVP. Whatever you call it, it’s the first run of what you want to do. Whether it’s a device, a piece of software, a service, or a community of some sort, you can’t know what will happen until you actually do it.

In the case of the entrepreneur that I had lunch with yesterday, he will need to gather 10 to 20 people in a room at a certain time on a certain day in a certain place all of whom have a certain common thread. Then he has to deliver what he has in mind. That’s the easy part, even though it’s taken 20+ years of experience to gather the necessary expertise for what he’s going to do. It’s easy because he knows what he’s doing. The hard part is: what happens next? What is his audience going to do? What were the reaction be? How will they engage? WILL they engage? All of these are the unknowns just like anyone faces when they try out an MVP for the first time.

As the founder or creator of anything, you and only you can deliver that first time. Until you do that, it’s all just “on paper”. Get out there and try it. What’s the worst that can happen? Can you live with that?

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