Thank you for your support of Atlanta Tech Blogs these last two-and-a-half years! You’ve faithfully subscribed, unsubscribed, shared, opened, read, clicked, and deleted our Daily Digest faithfully for at least some of that time. A daily email can be powerful.
And annoying. We get it. Your inbox is full! Subscriptions for our Daily Digest grew for a long time, but then totally stalled. Time for a change.
In the spirit of experimentation, which has always been the driver behind Atlanta Tech Blogs, here we go again. We’re ditching the Daily Digest, and offering up a weekly email. More about that below. (or TL;DR and subscribe here)
- In 2016, we quadrupled our Twitter following from under 3k to nearly 13,000. How did we do that? Awesome content shamelessly and repeatedly shared 24/7. That’s your awesome content, BTW. And now you’re saying, “Well, so what?!?” Keep reading.
- We did a little homework on this “Twitter engagement” thing. Turns out, the very best brands earn an engagement rate of .07%, on average. That’s not “seven percent”. No, it’s “point-o-seven percent”. That’s what’s considered “really good”. Seven one-hundredths of one percent. Since we updated the Atlanta Tech Blogs website, our Twitter engagement rate is a sweet .6%, almost 10X better than “really good”! Remember, that’s your content we’re posting (and reposting), and our ever growing Twitter audience is engaging with your content!
- What does Twitter “engagement” really, actually mean? It means impressions, clicks, retweets, and likes, which, according to Buffer, are “signs of interest and value.” Each individual tweet containing your content earns, on average:
- 324 impressions
- 1.28% impression rate
- .11% retweet rate
- .22% like rate
- .14% click rate
When you blog or share an article or other content on atlantatechblogs.com, we immediately and automatically post it to Twitter, Facebook, and Linkedin. Then, we re-post it to Twitter four (4) additional times over the next 7 days, and all the same stats above apply to every post of your content. Sweet, huh?
What’s working? What’s not?
All this is to say that our social media strategy was, is, and has been working, but our daily email strategy, not so much, despite really good open/read and click rates. You don’t keep doing the same thing over and over and expect different results. That’s the definition of insanity. And, since we’re not insane, we’re changing things up a bit.
Starting in January, we will begin offering a weekly email. That email – as we envision it today, knowing it could certainly change – will contain the “Top 10” posts from the previous 7 days, as measured by social engagement. In other words, the content that you submit that gets the most engagement on Twitter (and eventually Facebook & LinkedIn) will be highlighted in a simple, but beautiful Mailchimp email.
Thank you again for your support. We want Atlanta Tech Blogs to be one more great way that we can all help make Atlanta a top 5 tech startup city.