Lining things up for a future event

Anytime you plan an event, it’s so easy to get sucked into the “build it and they will come” mentality, but that doesn’t work. As soon as you put the stake in the ground for the date of your pending event, that’s when the real fun starts. I’m in the middle of planning an event for the end of April, and now that I’m neck deep, I recall how much fun (and frustration and time and hours and effort and planning) this kind of project is. Here’s just some of the things that are on the list of to-do items for one single event.

  • Agenda – down to 15-minute increments, exactly who’s going to be where and when each day
  • Content – this piece of this particular event is actually going to be the hardest, by far, even though much of the content already exists, it must still be organized and optimized for a new event.
  • Location, days, times – check! But nothing’s done until it’s in writing and sometimes until it’s publicized and there’s skin in the game. Life happens, so you have to make real, real sure.
  • Invited Guest Speakers / topics – coming together nicely and we’ve had a great response so far to the specific invitations. However, just like dates & times, life happens, especially to individuals who work in Startupland, USA.
  • Landing page(s) to explain the event – check! But is the copy accurate for the audience? Any silly mistakes? Any huge glaring mistakes? Check them 5 times.
  • 2 blog posts / week leading up to the event (total of 16 posts) – we have topics, now we have to create the posts. If there’s one part of this process I thoroughly enjoy, it’s writing blog posts!
  • Scheduled social media posts: 1-2/day for 8 weeks can get tedious and seem repetitive, but the old adage that you have to show a person a message at least 6 – 8 times before they see the message still holds true, perhaps even more so on social media.
  • Gathering community support – time-consuming and relationship based. There’s no substitute for “earned content” that comes from creating a great offering.
  • Advertising placements on Facebook, Twitter, Adwords – planning, testing, optimizing, retesting, and running. There’s no substitute for time.

And that’s just the top of the list. Amazing how much work can go into a single event, even if that event is multiple days. But, as I’ve said before, I am at my best and have the most fun when there’s a hard date to meet. There’s nothing like real life pressure to get results.


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