Smart Lawn? The internet of things is making certain parts of our lives really easy. One of the first and best examples is Nest, the home thermostat that “learns” your preferences and manages your HVAC system to be more efficient. Best of all, there’s an app for that. Nest made it easy to change the temperature settings in your home from your iPhone or Android. That’s why Google bought Nest for $3.2 Billion. Do you have a Nest? Do you like it? What if you could have that same type of functionality for your lawn?

Not for the DIY Crowd

It’s important to know your target audience. For LawnTap, it’s the folks who pay someone else to mow their grass. They do that for one of several reasons:

  • No time
  • Don’t like to
  • Not good at it
  • Inconvenience

The last one is a double whammy. If it’s inconvenient to cut your grass, how much more inconvenient is it to find a dependable, affordable lawn care company who shows up when your yard needs care? And that’s the $64,000 question: when does your grass need to be cut?

Nest for Your Lawn

Nest for your home changes the temperature when you wake up, leave the house, return home, and go to bed (among other times that you set). LawnTap’s device alerts your preferred lawn care professionals when your grass needs to be cut. Much like when you request a ride from Uber or Lyft, those services send a notification to drivers in the area who fit your preferences. LawnTap sends out a notification to available lawn care providers, any of whom can be first to accept the gig.

Lawn Care as a Service

I don’t think that name will stick, because lawn care is already a service. But maybe “lawn care as a subscription” might work. With LawnTap, you pay one monthly fee, and your preferred provider(s) answer the call from the LawnTap device. They know they’ve got work and are getting paid. You know your lawn won’t send an alert to the HOA grass police.

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