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Inspiration Nonprofits

How I Choose to Serve My Community

A few years ago, I got the itch to serve my community. There was a flood here, a tornado there, a hurricane on the coast. Through each of those events, I had the urge to just get in the car, drive down there and help. What I learned was that, … Keep reading >>>

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Digital Marketing Inspiration Startups

New CMO: EVERYTHING is a Campaign

Everyone has their own methodology for getting stuff done. As the CMO (barely 5 weeks in!) at FINSYNC, one of the first things I had to get my head around was how things flow, how stuff is getting done today. Then I had to organize it. By the way, … Keep reading >>>

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Digital Marketing Inspiration Startups

New CMO: How Should We Make Decisions?

I took a different route to becoming a Chief Marketing Officer. I started my career in sales, then project management, then business development. In those positions, I was an employee of two small (<60 employees) companies and then one very large (>40,000 employees) company. My next position was Founder & … Keep reading >>>

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Digital Marketing Inspiration Startups

Brand New CMO: Where do you start?

So you’re a brand new CMO (and by “you”, I mean “me”), where do you start? That’s what I’ve been figuring out for the last few weeks as the new CMO at FINSYNC.

There is no “I” in “Team”

The first thing was easy: I need a team, and Keep reading >>>

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Startups

The Four Pillars of a Marketing Organization

I’ve been marketing in one capacity or another, for my own companies and my clients, for a quarter of a century (gulp!). In that time, I’ve hired many marketers and worked with many agencies and freelancers. What I’ve determined – and you are free to disagree – is that there … Keep reading >>>