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Digital Marketing

How and Why to Segment Your Website Audience

This post originally appeared on the General Assembly Digital Marketing Blog.

When you go shopping for new clothes, online or in a brick and mortar store, which section do you hit first, the men’s or the women’s clothing? Good. OK, when you need a new power cord for your computer … Keep reading >>>

Categories
Digital Marketing

4 Steps to Predictable Marketing Outcomes

One of the greatest achievements in starting a business is when you reach the point at which you can conduct a marketing campaign and predict with great confidence the outcome of the campaign, regardless of the end goal. When you can accurately predict the outcome of each individual marketing effort, … Keep reading >>>

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Nonprofits

What do you need?

What do you need?” That’s the driving question and mantra for women who enter the Atlanta Mission Women’s Day Shelter on Ethel Street on the Westside of Atlanta. But that didn’t use to be the case. The Atlanta Mission took over and reopened the Women’s Day Shelter in … Keep reading >>>

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Digital Marketing

Digital marketing summed up in six simple points

Last Thursday, I led a 2-hour version of the six hour version of the 10-week Digital Marketing class at General Assembly. I really enjoy teaching these short, impactful sessions that serve as great introductions or primers for folks who want to learn to talk the talk in Digital Marketing … Keep reading >>>

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Digital Marketing Digital Marketing 101

Digital Marketing 101: Glossary of Digital Marketing Terms

This post originally published on the General Assembly Digital Marketing Blog.

1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or … Keep reading >>>