On “content day” last week in DGM Camp, one of the speakers was my friend and former co-worker and business partner, Scott Alan Turner. I’ve known Scott since I started work at TSI in 1996. He was a software developer at the time. He later worked at SilverPOP, and then he joined me and my co-founder at CWNP as our web developer. Turns out, he has far more talents than just being an awesome web developer.

His talk last week was “Zero to Podcast”, or how to create a podcast when you have no idea how to create podcast. The entire class gave Scott a huge thumbs up, and I was equally inspired and educated when he was done. During his talk, as he was explaining how you find your podcast topic, it hit me like a brick: Pitch Practice.

Scott and I spoke on the phone earlier this week, and hashed through the best practices, going a little deeper than we were able to in 90 minutes last week. From that phone call and Scott’s guidance, I was able to firm up the idea of a podcast built around Pitch Practice, and what I need to get rolling. I need two things:

  1. Content
  2. Help

The content is somewhat built into Pitch Practice. Over the past (almost) 3 years, we’ve developed a great rhythm for the meetup: We do an intro, then I ask, “who’s pitching?” Then we hear a pitch, break it down, discuss it, and repeat. As of this writing, the format of the podcast will be similar:

  • Intro (with some bumper music)
  • Today’s pitch (pre-recorded)
  • Break it down
  • Discussion
  • Outtro (more bumper music)

The “help” part is another story. A huge part of Scott’s talk was how to really launch a podcast on iTunes, as opposed to just publishing a couple of posts and sharing them. His example was his own experience with “Financial Rockstar”, which hit #1 on iTunes within 48 hours of launch last year. How did he do it? With help.

That’s what I’m asking any and all fans of Pitch Practice past, present, and future. Hopefully, since you’re reading this, that applies to you! If so, please join the (small but growing) army of entrepreneurs who will help launch the Pitch Practice Podcast (working name) this summer.

Also, another idea that came out of the podcast discussion, since every pitch will need to be recorded, is enabling anyone to submit a pitch via this website. Just go here, and submit your pitch to be featured on the Pitch Practice Podcast.

A huge thanks to anyone and everyone who’s ever had anything to do with Pitch Practice. This new chapter is going to be a lot of fun, and I hope you’ll ride along with me.

What do you think about that?

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