Pitches & Lessons from Pitch Practice August 5 2016

Great meal at Startup Chowdown and great session of the Pitch Practice meetup Friday. Big shout out to our biggest supporter, Atlanta Tech Village, for always giving us Twitter love and bringing new people into the meetup. Have you checked out the Pitch Practice podcast yet? Just like at the meetup, we take one pitch at a time and work on it until we can make it better. Subscribe on iTunes or Google Play.

The Pitches

  • Groundbreak (Kevin Sasser) – Mobile CRM for heavy equipment sales.
  • Snapplayer.com (Sean Hines) – WordPress plugin that keeps your promo video on top while the user scrolls and bookmarks your video according to the text on the page. Try it on your WordPress site today.
  • Groupfly.net (Wasseen) – Group airline travel service that finds the best destination for disparate team members or groups to meet based on your criteria like cost, amenities, etc. Beta version available now.
  • RealFactor – (Mark Wisnewsky) – Single touch secure access that’s more secure than standard 2FA. Free trial at realfactor.io.
  • Clarify My Brand – Guided process to build websites and create brand messages. Free workshop Aug/Sept at Switchyards
  • dDrofika.co (Kevin) – Drone photography sharing for oil & gas, commercial construction, agriculture.
  • Startup Picture Day (Morgan Lopes) – Get a great profile pic done for free September 1 at Atlanta Tech Village.
  • Art Is King – Non profit that helps artists learn how to manage the business of being an artist.

The Lessons

  • Always speak to the people in the room, your current audience, not who you want your audience to be. As Nancy Duarte says, “Your audience doesn’t have to tune to your message…you have to tune your message to your audience.”
  • Tell a story that your audience can relate to. We can remember facts and figures, but when you illustrate with a personal or anecdotal story, we experience it and empathize with it.
  • Speak at the level of your audience, specifically for technical issues, explain it so a third grader could understand.
  • You gotta be able to articulate your problem succinctly so anyone can get it. As Einstein said, “If you cannot explain it simply, you don’t understand it well enough.”
  • Make it personal. Start with why. Why did you start this gig? There’s always a story behind it. That’s where you had that flash of genius or realized that you could provide a ton of value to a lot of other people based on your experience.

Thank you again to everyone who attended and to everyone who has listened to the podcast.

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