Pitch Practice Jan 23 2015

Preparing for the Sears retail hackathon at ATV this evening, we had 12 people at Pitch Practice today. Here’s who pitched.

  • Dan SmigrodWe Get Around Atlanta – Practicing a pitch to the technologists in the construction industry. Rent, renovate, and reference photography. Seeking introductions to residential builders in Atlanta. They are now able to deliver the 3D architectural data along with the 3D photographic view, much like Pointivo is doing for a different market space.
  • Thad OviattParkent Cycles – a bike is stolen every 30 seconds in the US. Parkent is building a smartphone-activated bicycle docking station that “hugs your bike” and prevents theft. Parkent is about to engage in a crowdfunding campaign to generate their seed round. 
  • Richard KingData Intent – helping large complex company manage SAP data center & controls. He needs advice to package and distribute the software that Data Intent has created for this market, as they transition from a consulting practice to a software shop.
  • Simeon WoodsStadeLeague.com – They are LinkedIn for the professional soccer industry. There are 350k clubs and 220M professional soccer players that don’t have a marketplace to find one another. The TAM is $40B+ and the service will be delivered via a monthly subscription.  Simeon played semi-pro and his father played professionally, while his family has been in the soccer industry for more than 30 years.
  • Eric EllisPhotoFund.net – kids groups everywhere need fundraising, and selling candy and wrapping paper is a huge pain.  Now organizations can raise funds using the most valuable tool they have: pictures of the kids doing what you are raising funds for them to do! Anyone can then buy pictures of these kids, making it easy to raise money specifically for that organization.
  • David YoEyezen, LLC (Geocast) – Location-based platform as a service to provide user to environment interaction via a mobile app. Customers are reg’d users who pay $1/month to be able to instantly interact with the businesses and services where they are located.

Here’s the main lesson we learned today: The problem is not “what you do.” The problem is why you created the business. The problem is a specific pain point for your customers that you solve with your product or service. Focus on stating the problem in such a manner that it becomes personal and very relevant to your target audience.

What do you think about that?

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