Blogging is one of the most powerful ways to market your business, market yourself, engage your audience, and establish yourself or your organization as an authority in your space. Teaching your audience what you know brings huge amounts of credibility, which ultimately can lead to customers and clients trusting you with their money to perform your service. Good blogging engages the audience, challenges the audience, and compels a response from the audience. The question is, do you want that response to be part of your blog or not?
In other words, do you allow comments on your blog posts or do you not allow comments on your blog posts? There are arguments for both, but more importantly, there are reasons for both. Below are six reasons for allowing and six reasons for not allowing comments on your blog posts. Which side do you fall into?
There are many more reasons on each side, which serves only to strengthen both the debate and one’s position on one side or the other of the debate. The point to be made is that every blog is different, with a different purpose and a different audience and a different author. Even if those were the only three variables, the debate would still rage on.
There are benefits to engaging in discussion within your blog comments section, so if you have (a) the time, (b) the patience, and (c) the audience type that fits an active, vibrant discussion, then the benefits of SEO and owned content will be on your site.
If you are a solo author, and you simply don’t have the time to moderate, engage, and weed out the trolls for the comments you may get, then it is your decision to simply turn off and not allow comments on your blog posts. It’s a simple configuration check box, and it’s your choice.
If you want to sit in the middle of this debate, allow comments and not spend time moderating and weeding out trolls, then you have the option of blocking a user (via their IP address usually) from commenting. It’s perfectly acceptable to block an abusive user or a user who is otherwise downgrading the quality of discussion. It’s your choice.
Which will you decide: comments or no comments?