Tonight marked the third time in the last few days that “simple as a competitive advantage” came to the forefront of my day. First, Kyle Van Pelt wrote about a great restaurant that serves its fantastic food on paper plates. Then today, I attended a church committee meeting on how to simplify a summer offering of a 10 week class on Apologetics. Finally, Michael Tavani expresses his opinion of The Masters not from a golfer’s perspective but from a branding perspective. All three turned towards simplifying the offering to make it better.
Simplicity has been my driving force in creating Atlanta Tech Blogs, for both the content aggregation and the content creation services. From one perspective, I really had no choice in the matter of keeping it simple, since I had to build everything from scratch with minimal coding (because I don’t write much code). But from a strategic perspective, I have always wanted it to be simple: an easy way for anyone to keep tabs on what’s going on with Atlanta’s tech startup entrepreneurs, startups, and community. There are lots of ways to keep up, but they are all dirt simple.
On the content creation side, I looked around at the dozens of agencies who “do it all”, from content strategy to branding to social to email, and quickly realized I could not compete with any of them on all of those fronts. So I chose the one thing that I know I can do well: content creation. Yes, it’s quite a niche play, no doubt about that, but it’s a niche I can win…if I keep it simple.
What can you simplify in your life, your work, your family, in order to make it even better?