Everybody likes getting or starting something new. There's real excitement once you make the decision to "get it", whatever "it" might be. Maybe it's a new TV, a new phone, pair of shoes, car, home, job, spouse, kids, or...something bigger?? Regardless, we all have different ways of making decisions, but … Keep reading >>>
Startups
Kevin Sandlin on startups, content marketing, and digital marketing
Freelancer to Agency: A look at the Pros and Cons of Each
Freelance life has its ups and downs. As I investigate the change required to go from being a freelancer to becoming an agency, I have learned a great deal from lots of folks who have been there and done that with their own agencies. These mentors shared similar ups and … Keep reading >>>
Chick-Fil-A’s Model Works Six Days a Week
According to this article in BuzzFeed, Chick-Fil-A will soon surpass Taco Bell, Wendy's, and Burger King as the 3rd largest fast food chain in the world. At number 3, Chick-Fil-A will be only slightly smaller than McDonald's and Starbucks. As a long time fan of Chick-Fil-A, I have often wondered … Keep reading >>>
Problem: Annual corporate phishing training is worthless
Big corporations have big corporation email security policies. Especially in the financial sector, email phishing is big business for hackers. Why? Because it works! Why does it still work, even though email has been around for a quarter century? Because most big corporations require their non-IT employees to attend a … Keep reading >>>
Problem: In FinTech, I don’t know you, and I don’t trust you
How many corporate data breaches have occurred in the last 5 years? The answer is, A LOT! In the FinTech (financial technology) sector, a data breach like Equifax in the fall of 2017 put all of our identities and financial information in danger of being stolen. Furthermore, with so many … Keep reading >>>
Founder or Freelancer: Do what you have to because there’s no other option
Earlier this week, I had a coffee conversation with a fellow content marketing freelancer. She has previously been a full-time content marketer at a email marketing agency, and then at a local start up. When the poor cultures of those companies got to be too much, she decided to take … Keep reading >>>
Problem: Your dog ran away! How do you find him?
Has your dog ever escaped and run away like he stole something? There are an estimated 80 million dogs in the US and 4 million are lost each year. In fact, almost 1/3 of dogs get lost at some point in their lifetime. All of us dog lovers have been … Keep reading >>>
Problem: Used Firearm Sales with No Background Checks
When you purchase a firearm legally, the firearms dealer performs a background check on you, the buyer of the gun. However, if you buy a gun from a friend, associate, or stranger, there is neither requirement nor means for performing a background check. In other words, if I so choose, … Keep reading >>>
Problem: You don’t know your used car’s real history
I bought the car I currently drive at a local used car lot after finding it on AutoTrader. It's the exact same year, make, and model as my wife's car. We liked hers so much that I decided to just get another one exactly like it. I found it with … Keep reading >>>
The Selfie: Can We Finally Put It To Good Use?
A diet that works for you may or may not work for me. Everyone's body is similar, but very different. Each individual's body chemistry is unique, and we all react to food and activity differently. So how can I know, without going to a dietician and having multiple blood tests, … Keep reading >>>