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Startups

Kevin Sandlin on startups, content marketing, and digital marketing

October 16, 2020October 16, 2020 Atlanta, Startups Leave a comment

5 Important Points from the 2020 BIP State of Startups in the Southeast Report

Atlanta's BIP Capital has just released their annual report, The State of Startups in the Southeast, for 2020. Download the full report here. Of course, this year's report looks a little different after 8+ months of an economy burdened by government induced safety precautions over the COVID19 pandemic, but the … Keep reading >>>

April 21, 2020 Startups Leave a comment

SBA PPP Program Exposes Weaknesses of “Banking Relationships”

As part of our federal government's effort to keep the U.S. economy from completely collapsing, Congress passed, and the President signed the $2.1 trillion CARES Act. Part of that legislation was the SBA Payroll Protection Program, or PPP. The PPP provided $349,000,000,000 in forgivable loans to "small businesses." The entirety … Keep reading >>>

February 25, 2020March 3, 2020 Inspiration, Startups Leave a comment cwnpfocusleadership

New CMO: You Grow What You Focus On

Back around 2007-2008, just before the great recession started, I was running CWNP, and we were loving life. We had found our focus - WiFi Certification & Training - and we had grown to over $1M in revenue. It was about that same time that we realized we had a … Keep reading >>>

February 18, 2020 Digital Marketing, Inspiration, Startups Leave a comment CMOFINSYNC

New CMO: EVERYTHING is a Campaign

Everyone has their own methodology for getting stuff done. As the CMO (barely 5 weeks in!) at FINSYNC, one of the first things I had to get my head around was how things flow, how stuff is getting done today. Then I had to organize it. By the way, that's … Keep reading >>>

February 11, 2020 Digital Marketing, Inspiration, Startups Leave a comment CMOFINSYNCmarketing

New CMO: How Should We Make Decisions?

I took a different route to becoming a Chief Marketing Officer. I started my career in sales, then project management, then business development. In those positions, I was an employee of two small (<60 employees) companies and then one very large (>40,000 employees) company. My next position was Founder & … Keep reading >>>

February 4, 2020 Digital Marketing, Inspiration, Startups Leave a comment CMOFINSYNC

Brand New CMO: Where do you start?

So you're a brand new CMO (and by "you", I mean "me"), where do you start? That's what I've been figuring out for the last few weeks as the new CMO at FINSYNC. There is no "I" in "Team" The first thing was easy: I need a team, and we’re … Keep reading >>>

October 15, 2019 Startups Leave a comment

The Four Pillars of a Marketing Organization

I've been marketing in one capacity or another, for my own companies and my clients, for a quarter of a century (gulp!). In that time, I've hired many marketers and worked with many agencies and freelancers. What I've determined - and you are free to disagree - is that there … Keep reading >>>

October 14, 2019October 15, 2019 Atlanta, Startups, Technology Leave a comment

Is Atlanta’s Startup Ecosystem “Mature”?

It's Venture Atlanta week. BIP Capital's annual report is just in time.  This year, the report measure's major southeast cities (Atlanta, Research Triangle Park, Charlotte, Nashville) as they compare to the San Francisco Bay Area, Boston, and New York City. I've always referred to Atlanta as a "teenager" in the … Keep reading >>>

May 26, 2019May 28, 2019 Digital Marketing, Startups 1 Comment

What’s Your Marketing Process? You can’t repeat what you don’t have.

You can read a lot of articles about how to crank up your company's marketing effort. You read things like "create some content" and "run ads on Facebook, Google, etc." and "run webinars, create video, create infographics." Those are all great, but yet for every one of those, you have … Keep reading >>>

April 3, 2019 Pitch Practice, Startups 1 Comment

Half of People Suffering from Depression get NO treatment

Depression among people of all ages is becoming more and more common and problematic. That fact alone is problem enough; however, there is another problem that makes the first issue even worse. Half of people who are suffering from depression do not get any treatment at all. Uplift wants to … Keep reading >>>

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  • New year, new direction, new opportunity
  • 5 Important Points from the 2020 BIP State of Startups in the Southeast Report
  • SBA PPP Program Exposes Weaknesses of “Banking Relationships”
  • The Corona Effect: It’s OK to be a little scared
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