Kevin Sandlin on startups, content marketing, and digital marketing
Back around 2007-2008, just before the great recession started, I was running CWNP, and we were loving life. We had found our focus – WiFi Certification & Training – and we had grown to over $1M in revenue. It was about that same time that we realized we had … Keep reading >>>
Everyone has their own methodology for getting stuff done. As the CMO (barely 5 weeks in!) at FINSYNC, one of the first things I had to get my head around was how things flow, how stuff is getting done today. Then I had to organize it. By the way, … Keep reading >>>
I took a different route to becoming a Chief Marketing Officer. I started my career in sales, then project management, then business development. In those positions, I was an employee of two small (<60 employees) companies and then one very large (>40,000 employees) company. My next position was Founder & … Keep reading >>>
So you’re a brand new CMO (and by “you”, I mean “me”), where do you start? That’s what I’ve been figuring out for the last few weeks as the new CMO at FINSYNC.
The first thing was easy: I need a team, and … Keep reading >>>
I’ve been marketing in one capacity or another, for my own companies and my clients, for a quarter of a century (gulp!). In that time, I’ve hired many marketers and worked with many agencies and freelancers. What I’ve determined – and you are free to disagree – is that there … Keep reading >>>