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Digital Marketing Inspiration Startups

New CMO: How Should We Make Decisions?

I took a different route to becoming a Chief Marketing Officer. I started my career in sales, then project management, then business development. In those positions, I was an employee of two small (<60 employees) companies and then one very large (>40,000 employees) company. My next position was Founder & … Keep reading >>>

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Digital Marketing Inspiration Startups

Brand New CMO: Where do you start?

So you’re a brand new CMO (and by “you”, I mean “me”), where do you start? That’s what I’ve been figuring out for the last few weeks as the new CMO at FINSYNC.

There is no “I” in “Team”

The first thing was easy: I need a team, and Keep reading >>>

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Startups

The Four Pillars of a Marketing Organization

I’ve been marketing in one capacity or another, for my own companies and my clients, for a quarter of a century (gulp!). In that time, I’ve hired many marketers and worked with many agencies and freelancers. What I’ve determined – and you are free to disagree – is that there … Keep reading >>>

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Atlanta Startups Technology

Is Atlanta’s Startup Ecosystem “Mature”?

It’s Venture Atlanta week. BIP Capital‘s annual report is just in time.  This year, the report measure’s major southeast cities (Atlanta, Research Triangle Park, Charlotte, Nashville) as they compare to the San Francisco Bay Area, Boston, and New York City. I’ve always referred to Atlanta as a “teenager” in … Keep reading >>>

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Digital Marketing Startups

What’s Your Marketing Process? You can’t repeat what you don’t have.

You can read a lot of articles about how to crank up your company’s marketing effort. You read things like “create some content” and “run ads on Facebook, Google, etc.” and “run webinars, create video, create infographics.” Those are all great, but yet for every one of those, you have … Keep reading >>>

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Pitch Practice Startups

Half of People Suffering from Depression get NO treatment

Depression among people of all ages is becoming more and more common and problematic. That fact alone is problem enough; however, there is another problem that makes the first issue even worse. Half of people who are suffering from depression do not get any treatment at all. Uplift wants … Keep reading >>>

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Atlanta Startups

Atlanta Tech Blogs Can Be Yours!

Atlanta Tech Blogs is for sale. “Busy is the new stupid“, so I have taken the beginning of this new year to take a solid inventory of everything I do on a daily and weekly basis. Here’s a short list not including family time, by which I mean … Keep reading >>>

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Digital Marketing Inspiration Startups

SEO drives traffic: Four Years of Blog Traffic Metrics

I’ve been blogging since 2005, but this blog at kevinsandlin.com has been in existence since 2015. The chart below shows you the annual growth and views and visitors over these past four years. These for years have taught me that, while social media seems to drive awareness and clicks, SEO … Keep reading >>>

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Atlanta Inspiration Startups

The Short, Epic Entrepreneurial Life of TakeMyTrashCan.com

What started as a simple service to our community ended with a very real service to a member of our community.

Following is a diary of sorts for a short term entrepreneurial venture that me and my family engaged in this fall. The goal at first was to make a … Keep reading >>>

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Inspiration Pitch Practice Startups

The best opportunity for Special Ed Students is Entrepreneurship

There is a group of high school students who would most likely “fall through the cracks” once they finish high school. You probably know some of these kids, but you may not know the challenges they face today or the even bigger challenges they will face once they are out … Keep reading >>>