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The 5 Building Blocks of Content Marketing

Content marketing, as defined by some of the masters of the subject, is "the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." That's very wide open, … Keep reading >>>

What to name your Blog

Teaching digital marketing, WordPress, DGM Camp, and other related classes, and operating Atlanta Tech Blogs gives me the opportunity to talk to a lot of people about a lot of things. One of those things that comes up more often than most is this question about a blog: What should … Keep reading >>>

We Should Take The Long View

My wife and I were blessed to attend the retirement celebration of the founder of my son's school here in Roswell. She and her husband were both teachers, but 30 years ago, they had a vision of a different kind of school that not only brought to light the failure … Keep reading >>>

Traditions drive culture

In all the writings, speeches, and talk about company culture today, a word that you still don't hear much in that context is "tradition." Not sure why, but perhaps it's because traditions last a long time because they take a long time to establish. That being said, most startups aren't … Keep reading >>>

On Going Out of Business

The meaning of the idiom "fly by night" is "irresponsible; untrustworthy; undependable; dishonest. A fly-by-night person or organization cannot be trusted because they have not been established long, and could leave or close at any time (Alludes to a person who sneaks away secretly in the night.)." Unfortunately, I got … Keep reading >>>

Without “attract”, “convert” & “close” are meaningless

In a write up that I'm sorry I missed when it was first published, HubSpot CMO Mike Volpe makes clear exactly how your marketing team should be organized, whether your team is 1 person or 50 or somewhere in between. The graphic below is from his INBOUND 2014 talk. Check it … Keep reading >>>

Without "attract", "convert" & "close" are meaningless

When will Atlanta’s startups stop smoking crack?

Thank you to everyone who participated in our survey (now closed) over the last few weeks about why you do or do not blog for your brand. The winner of lunch at Chipotle is Andrew Bate of SafelyStay, who was decided by this totally random twitter method. Andrew will receive … Keep reading >>>

When will Atlanta's startups stop smoking crack?

You got enuff stuff. Give!

It's the Christmas season. We've passed Black Friday, Small Business Saturday, and Cyber Monday, and most of us are still in one piece after the mayhem of BUY! BUY! BUY! has waned. These few weeks between Thanksgiving and Christmas are a time for most to plan their holiday activities: church, … Keep reading >>>

Kevin Sandlin