Categories
Digital Marketing Technology

The 5 Building Blocks of Content Marketing

Content marketing, as defined by some of the masters of the subject, is “the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” That’s very wide open, … Keep reading >>>

Categories
Digital Marketing

What to name your Blog

Teaching digital marketing, WordPress, DGM Camp, and other related classes, and operating Atlanta Tech Blogs gives me the opportunity to talk to a lot of people about a lot of things. One of those things that comes up more often than most is this question about a … Keep reading >>>

Categories
Startups

We Should Take The Long View

My wife and I were blessed to attend the retirement celebration of the founder of my son’s school here in Roswell. She and her husband were both teachers, but 30 years ago, they had a vision of a different kind of school that not only brought to light the failure … Keep reading >>>

Categories
Startups

Traditions drive culture

In all the writings, speeches, and talk about company culture today, a word that you still don’t hear much in that context is “tradition.” Not sure why, but perhaps it’s because traditions last a long time because they take a long time to establish. That being said, most startups aren’t … Keep reading >>>

Categories
Startups

On Going Out of Business

The meaning of the idiom “fly by night” is “irresponsible; untrustworthy; undependable; dishonest. A fly-by-night person or organization cannot be trusted because they have not been established long, and could leave or close at any time (Alludes to a person who sneaks away secretly in the night.).

Unfortunately, … Keep reading >>>