What's your passion?

Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following:

if you’re passionate about something and you work hard, then you will be successful.

Let’s dig a little deeper on this word “passionate.” A quick search for the definition of … Keep reading >>>

What’s your passion?

Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following:

if you’re passionate about something and you work hard, then you will be successful.

Let’s dig a little deeper on this word “passionate.” A quick search for the definition of … Keep reading >>>

Outsourcing your social media management

In a recent discussion with several individuals who actively manage their own and their clients’ social media presences, the topic of outsourcing social media engagement came up. We were discussing the marketing / content calendar, and how we go about scheduling social posts on various channels, and the conversation came … Keep reading >>>

Engagement is not an option

In the Advanced Social Media Strategies class at GA today, we covered the topic of social media engagement ad nauseum. It’s a big topic, mainly because the word “engagement” can mean just about anything you want it to mean. First, we discussed what “engagement” means, and then we talked about … Keep reading >>>

Anatomy of a simple social media ad marketing test

In January, I ran a social media advertising test for a client.  The goals of the test were as follows:

  • Determine which social media channels were best to target the brand’s demographic
  • Drive site visits to a specific page
  • Drive awareness of the brand in the local Atlanta market among
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