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Digital Marketing

Facebook Ads: Daily Budget vs. Lifetime Budget?

Last week, David Caron, owner of DCD Agency, was a guest at our Digital Marketing class at General Assembly. He educated us all in Facebook ads and, more specifically, video ads. One remark he made, without even really thinking about it, should change our Facebook ads forever. What … Keep reading >>>

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Digital Marketing Startups Technology

Two ways to require email before a download

What I’m explaining here are two ways to require email before the user downloads a PDF (or other asset). A while back, I began sharing the presentation decks from my digital marketing and Google Analytics classes at General Assembly via this website. In each case, I used a different method … Keep reading >>>

Categories
Startups

What's your passion?

Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following:

if you’re passionate about something and you work hard, then you will be successful.

Let’s dig a little deeper on this word “passionate.” A quick search for the definition of … Keep reading >>>

Categories
Startups

What’s your passion?

Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following:

if you’re passionate about something and you work hard, then you will be successful.

Let’s dig a little deeper on this word “passionate.” A quick search for the definition of … Keep reading >>>

Categories
Digital Marketing

Outsourcing your social media management

In a recent discussion with several individuals who actively manage their own and their clients’ social media presences, the topic of outsourcing social media engagement came up. We were discussing the marketing / content calendar, and how we go about scheduling social posts on various channels, and the conversation came … Keep reading >>>