evergreen content to be reposted with ROP
Last week, David Caron, owner of DCD Agency, was a guest at our Digital Marketing class at General Assembly. He educated us all in Facebook ads and, more specifically, video ads. One remark he made, without even really thinking about it, should change our Facebook ads forever. What … Keep reading >>>
What I’m explaining here are two ways to require email before the user downloads a PDF (or other asset). A while back, I began sharing the presentation decks from my digital classes at General Assembly via this website. In each case, I used a different method of “hiding” a PDF … Keep reading >>>
Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following:
if you’re passionate about something and you work hard, then you will be successful.
Let’s dig a little deeper on this word “passionate.” A quick search for the definition of … Keep reading >>>
Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following:
if you’re passionate about something and you work hard, then you will be successful.
Let’s dig a little deeper on this word “passionate.” A quick search for the definition of … Keep reading >>>
In a recent discussion with several individuals who actively manage their own and their clients’ social media presences, the topic of outsourcing social media engagement came up. We were discussing the marketing / content calendar, and how we go about scheduling social posts on various channels, and the conversation came … Keep reading >>>
I was invited by the folks at Industrious Office (sweet new facility at Ponce City Market in addition to their original location at Peachtree & 17th) to host a weekly meetup / chat about all things digital marketing. The topic for yesterday was the marketing calendar. We had … Keep reading >>>
Yesterday’s post focused on the math that occurs from the big huge top of the funnel down to your goal of orders and revenue. From that math, we can then compute how much it cost us to acquire each customer in that campaign.
It’s important to note that one … Keep reading >>>
I was reminded by a client today that observing the results of an ongoing marketing campaign is a lot of fun. What’s fun for me is predicting (or trying to anyway) the funnel math for each campaign. I’ve written about the math of the marketing funnel here, and, to … Keep reading >>>
In the Advanced Social Media Strategies class at GA today, we covered the topic of social media engagement ad nauseum. It’s a big topic, mainly because the word “engagement” can mean just about anything you want it to mean. First, we discussed what “engagement” means, and then we talked about … Keep reading >>>
In January, I ran a social media advertising test for a client. The goals of the test were as follows: