Last week, David Caron, owner of DCD Agency, was a guest at our Digital Marketing class at General Assembly. He educated us all in Facebook ads and, more specifically, video ads. One remark he made, without even really thinking about it, should change our Facebook ads forever. What he said … Keep reading >>>
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Require Email: Two ways to require a subscription before a download
What I'm explaining here are two ways to require email before the user downloads a PDF (or other asset). A while back, I began sharing the presentation decks from my digital classes at General Assembly via this website. In each case, I used a different method of "hiding" a PDF … Keep reading >>>
What's your passion?
Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following: if you’re passionate about something and you work hard, then you will be successful. Let's dig a little deeper on this word "passionate." A quick search for the definition of … Keep reading >>>
What’s your passion?
Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following: if you’re passionate about something and you work hard, then you will be successful. Let's dig a little deeper on this word "passionate." A quick search for the definition of … Keep reading >>>
Outsourcing your social media management
In a recent discussion with several individuals who actively manage their own and their clients' social media presences, the topic of outsourcing social media engagement came up. We were discussing the marketing / content calendar, and how we go about scheduling social posts on various channels, and the conversation came … Keep reading >>>
Do you use a marketing / content calendar?
I was invited by the folks at Industrious Office (sweet new facility at Ponce City Market in addition to their original location at Peachtree & 17th) to host a weekly meetup / chat about all things digital marketing. The topic for yesterday was the marketing calendar. We had a great, … Keep reading >>>
Determining your cost to acquire a customer via the marketing funnel
Yesterday's post focused on the math that occurs from the big huge top of the funnel down to your goal of orders and revenue. From that math, we can then compute how much it cost us to acquire each customer in that campaign. It's important to note that one campaign … Keep reading >>>
How big does your funnel need to be?
I was reminded by a client today that observing the results of an ongoing marketing campaign is a lot of fun. What's fun for me is predicting (or trying to anyway) the funnel math for each campaign. I've written about the math of the marketing funnel here, and, to me, … Keep reading >>>
Engagement is not an option
In the Advanced Social Media Strategies class at GA today, we covered the topic of social media engagement ad nauseum. It's a big topic, mainly because the word "engagement" can mean just about anything you want it to mean. First, we discussed what "engagement" means, and then we talked about … Keep reading >>>
Anatomy of a simple social media ad marketing test
In January, I ran a social media advertising test for a client. The goals of the test were as follows: Determine which social media channels were best to target the brand's demographic Drive site visits to a specific page Drive awareness of the brand in the local Atlanta market among … Keep reading >>>