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March 27, 2017January 26, 2018 Digital Marketing 4 Comments digital marketingevergreenfacebook

Facebook Ads: Daily Budget vs. Lifetime Budget?

Last week, David Caron, owner of DCD Agency, was a guest at our Digital Marketing class at General Assembly. He educated us all in Facebook ads and, more specifically, video ads. One remark he made, without even really thinking about it, should change our Facebook ads forever. What he said … Keep reading >>>

March 23, 2017February 27, 2020 Digital Marketing, Startups, Technology 20 Comments content marketingdigital marketingevergreenmailchimp

Two ways to require email before a download

What I'm explaining here are two ways to require email before the user downloads a PDF (or other asset). A while back, I began sharing the presentation decks from my digital marketing and Google Analytics classes at General Assembly via this website. In each case, I used a different method … Keep reading >>>

February 19, 2016 Startups 1 Comment entrepreneursevergreenpassionstartups

What's your passion?

Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following: if you’re passionate about something and you work hard, then you will be successful. Let's dig a little deeper on this word "passionate." A quick search for the definition of … Keep reading >>>

February 19, 2016May 5, 2016 Startups 1 Comment entrepreneursevergreenpassionstartups

What’s your passion?

Got mentioned in a tweet yesterday quoting Pierre Omidyar, the founder of Ebay. Pierre is quoted as saying the following: if you’re passionate about something and you work hard, then you will be successful. Let's dig a little deeper on this word "passionate." A quick search for the definition of … Keep reading >>>

February 17, 2016May 5, 2016 Digital Marketing 1 Comment branddigital marketingevergreensocial media

Outsourcing your social media management

In a recent discussion with several individuals who actively manage their own and their clients' social media presences, the topic of outsourcing social media engagement came up. We were discussing the marketing / content calendar, and how we go about scheduling social posts on various channels, and the conversation came … Keep reading >>>

February 17, 2016May 5, 2016 Digital Marketing Leave a comment calendardigital marketingevergreen

Do you use a marketing / content calendar?

I was invited by the folks at Industrious Office (sweet new facility at Ponce City Market in addition to their original location at Peachtree & 17th) to host a weekly meetup / chat about all things digital marketing. The topic for yesterday was the marketing calendar. We had a great, … Keep reading >>>

February 11, 2016May 5, 2016 Digital Marketing Leave a comment digital marketingevergreenfunnel

Determining your cost to acquire a customer via the marketing funnel

Yesterday's post focused on the math that occurs from the big huge top of the funnel down to your goal of orders and revenue. From that math, we can then compute how much it cost us to acquire each customer in that campaign. It's important to note that one campaign … Keep reading >>>

February 10, 2016May 5, 2016 Digital Marketing 1 Comment digital marketingevergreenfunnel

How big does your funnel need to be?

I was reminded by a client today that observing the results of an ongoing marketing campaign is a lot of fun. What's fun for me is predicting (or trying to anyway) the funnel math for each campaign. I've written about the math of the marketing funnel here, and, to me, … Keep reading >>>

February 8, 2016May 5, 2016 Digital Marketing Leave a comment evergreensocial media

Engagement is not an option

In the Advanced Social Media Strategies class at GA today, we covered the topic of social media engagement ad nauseum. It's a big topic, mainly because the word "engagement" can mean just about anything you want it to mean. First, we discussed what "engagement" means, and then we talked about … Keep reading >>>

February 1, 2016May 5, 2016 Atlanta, Digital Marketing Leave a comment digital marketingevergreenfacebookinstagramsocial mediatwitter

Anatomy of a simple social media ad marketing test

In January, I ran a social media advertising test for a client.  The goals of the test were as follows: Determine which social media channels were best to target the brand's demographic Drive site visits to a specific page Drive awareness of the brand in the local Atlanta market among … Keep reading >>>

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