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January 29, 2018January 31, 2018 Digital Marketing, Technology Leave a comment facebooksocial mediatwitterverification

Social Media: Your Time is Gonna Come (to Verify)

Mark Cuban proposed (ok, demanded) on Twitter that both Twitter and Facebook should verify every single user of their social platforms. I agree wholeheartedly with Cuban for one single clarifying reason, but how do we get there? What will have to happen when they pull the trigger on 100% verification? … Keep reading >>>

January 19, 2018January 18, 2018 Digital Marketing Leave a comment digital marketingfacebook

Facebook 2018: “Spend less time on Facebook” really means Scarcity of Ad Space

Last week, Mark Zuckerberg published an explanation of his vision for 2018. You can read the text here. In a nutshell, the CEO has seen the light that his audience of users - more than 1/3 of the Earth's population - is spending too much time on Facebook. And, Zuckerberg … Keep reading >>>

March 27, 2017January 26, 2018 Digital Marketing 4 Comments digital marketingevergreenfacebook

Facebook Ads: Daily Budget vs. Lifetime Budget?

Last week, David Caron, owner of DCD Agency, was a guest at our Digital Marketing class at General Assembly. He educated us all in Facebook ads and, more specifically, video ads. One remark he made, without even really thinking about it, should change our Facebook ads forever. What he said … Keep reading >>>

April 21, 2016June 12, 2016 Digital Marketing Leave a comment adwordsDGM Campdgmcamppreviewdigital marketingfacebooktwitter

Preview: DGM Camp Day 4

In the first 3 days of DGM Camp, we've created a web property, learned how to track visitors to and through the property, and learned what it takes to create and market with great content. Day 4 is all about driving traffic to your web property using paid advertising, specifically … Keep reading >>>

March 14, 2016May 5, 2016 Digital Marketing Leave a comment facebook

Optimizing Ads on Facebook

Recently, I've been engaging in advertising on Facebook, both for clients and for DGM Camp. In each of our campaigns, we did a handful of simple tasks that really helped each campaign get better results over the life of the campaign. It's not complicated, and anyone can do these things. … Keep reading >>>

February 1, 2016May 5, 2016 Atlanta, Digital Marketing Leave a comment digital marketingevergreenfacebookinstagramsocial mediatwitter

Anatomy of a simple social media ad marketing test

In January, I ran a social media advertising test for a client.  The goals of the test were as follows: Determine which social media channels were best to target the brand's demographic Drive site visits to a specific page Drive awareness of the brand in the local Atlanta market among … Keep reading >>>

January 21, 2016May 5, 2016 Digital Marketing 2 Comments digital marketingfacebookinstagram

Anatomy of a Facebook ad campaign via David Caron

As is our custom at the Digital Marketing course at General Assembly, last night we invited another rock star guest speaker to blow our minds with their real-world, practical experience. David Caron, owner of DCD Agency, did just that as he walked us through the ins and outs of his … Keep reading >>>

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