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Everyone has their own methodology for getting stuff done. As the CMO (barely 5 weeks in!) at FINSYNC, one of the first things I had to get my head around was how things flow, how stuff is getting done today. Then I had to organize it. By the way, that's … Keep reading >>>
FINSYNC
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New CMO: How Should We Make Decisions?
I took a different route to becoming a Chief Marketing Officer. I started my career in sales, then project management, then business development. In those positions, I was an employee of two small (<60 employees) companies and then one very large (>40,000 employees) company. My next position was Founder & … Keep reading >>>
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Brand New CMO: Where do you start?
So you're a brand new CMO (and by "you", I mean "me"), where do you start? That's what I've been figuring out for the last few weeks as the new CMO at FINSYNC. There is no "I" in "Team" The first thing was easy: I need a team, and we’re … Keep reading >>>