marketing

New CMO: How Should We Make Decisions?

I took a different route to becoming a Chief Marketing Officer. I started my career in sales, then project management, then business development. In those positions, I was an employee of two small (<60 employees) companies and then one very large (>40,000 employees) company. My next position was Founder & … Keep reading >>>

Content Marketing: 4 Solid Examples and Your Own How To Guide

When I talk about “content marketing”, the first thing most clients hear and think is “blog”. While that’s true, it’s not the whole truth. Your content is everything you publish or enable others to publish, from a press release to a technical support document to engaging your audience on a … Keep reading >>>

Problem: Sales Follow-up Emails Overladen with Attachments

Salespeople, how do you make that initial follow up with your prospects? How many times do you follow up, being politely persistent? Prospects, how do you feel about the ever-present "follow up email" with 7 attachments? Marketers, what's the difference in success between a campaign with a beautiful, on-point landing … Keep reading >>>

The 5 Building Blocks of Content Marketing

Content marketing, as defined by some of the masters of the subject, is "the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." That's very wide open, … Keep reading >>>

How to build a community, according to Terminus’ Nikki Nixon

As is our regular practice, tonight at our digital marketing class, we had another guest speaker to enthrall the class about how they get things done in their particular space. This night, Nikki Nixon, the TAG 2015 Marketing Technologist of the Year and Marketing Manager at Terminus Software, gave a … Keep reading >>>

How to build a community, according to Terminus' Nikki Nixon

Kevin Sandlin