Salespeople, how do you make that initial follow up with your prospects? How many times do you follow up, being politely persistent? Prospects, how do you feel about the ever-present "follow up email" with 7 attachments? Marketers, what's the difference in success between a campaign with a beautiful, on-point landing … Keep reading >>>
marketing
The 5 Building Blocks of Content Marketing
Content marketing, as defined by some of the masters of the subject, is "the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." That's very wide open, … Keep reading >>>
How to build a community, according to Terminus’ Nikki Nixon
As is our regular practice, tonight at our digital marketing class, we had another guest speaker to enthrall the class about how they get things done in their particular space. This night, Nikki Nixon, the TAG 2015 Marketing Technologist of the Year and Marketing Manager at Terminus Software, gave a … Keep reading >>>
How to build a community, according to Terminus' Nikki Nixon
As is our regular practice, tonight at our digital marketing class, we had another guest speaker to enthrall the class about how they get things done in their particular space. This night, Nikki Nixon, the TAG 2015 Marketing Technologist of the Year and Marketing Manager at Terminus Software, gave a … Keep reading >>>